台灣在全球創業評比中，排名始始終位居前百分之二十，且在創業企圖心此指標更名列第十一名。但因台灣法規的限制及政府補助的有限，使得企業創立初期在資金籌措上是非常有限的，且根據經濟部的統計，台灣超過五年仍能存活的大約僅百分之一的企業，面對如此高的失敗率，除了資源限制，另一項關鍵因素是如何將抽象之想法到具體的執行是非常困難的，企業常忙於當下之生存卻忽略未來的發展，若能持續將其抽象之想法運用於創造新資訊產品中，勢必能為企業之生存帶來更高的獲利及更強的競爭優勢。因此本研究欲透過個案研究之方式，以創業心態深入分析領導者之抽象想法，並透過資源配適觀點和創造性拼湊的概念分析其具體執行過程，並觀察其結果是否能為企業快速創造利潤，而每次的結果則會使領導者學習成為下次創造新產品時的養分，企業藉由不斷創造新的資訊產品，不僅提高整體利潤外，更強化自身於市場中的競爭能力。
本研究探討個案對象－蓋斯克科技及奇寶網路公司，均為2007年開始其創業之歷程，兩間企業因在不同情境下發展出全然不同之商業模式。蓋斯克主要以創新資訊服務為主，而奇寶則以創新資訊產品進入市場，本研究將以蓋斯克之三項事業群以及奇寶網路之主要三項資訊產品，探討企業其如何在資源有限的情況下，持續創新且快速創造獲利，並分析不同創業心態會如何影響企業之發展。並根據兩間企業類型之不同，歸納出創業的心態可分為「成熟市場中尋找利基點」及「利基市場中創造新產品」此兩大類別，並整理出「創新資訊產品發展流程圖」供其他創業者作為創新過程之參考依據。

According to the 2018 Global Entrepreneurship index from GEDI organization, Taiwan ranked 18th. Moreover, Taiwan is ranked 11th in the Entrepreneurial Aspirations Sub-Index, this report shows that Taiwan is the prosper area of the entrepreneurship. However, only 1% Taiwan's start-up companies can survive for more than five years, this statistical data base on the Taiwan Ministry of Economic Affairs. The main reason is difficult to put abstract ideas into implementation. Sometimes businesses are often busy with the present works but ignore future developments, so if enterprises can continue to develop more profitable innovative information products, it is bound to have a positive impact on the survival of the company. Therefore, the purpose of this study is to conduct case studies, and explore how two successful companies can quickly create new information products with limited resources. In the end, this study will point out the similarities and differences between two companies in the development process after summarizing and analyzing.

This study used the Entrepreneurial Mindset to analyze the abstract opinion (Recognizing entrepreneurial opportunities, Entrepreneurial alertness etc.) from the entrepreneur, and used the Resource Fit and Entrepreneurial Bricolage to observe the particular implement processes. After the processes, we must keep observing the product whether can make the profits or not. When creating new products next time, the previous experience become the nutrition and help leaders to do the better decision. Continuous creating the innovated information products can not only can improve the enterprise overall profits but also can enhance the competitive advantage.

The companies in this study are ZoneTech and KPN, these two companies established in 2007 and starts their innovated procedures. ZoneTech focus on the innovated information services, on the other hand, KPN dedicated to innovate information products. This study focus on the three business units in ZoneTech and the main three products in KPN company. Explore the enterprise how to continuously innovate and create profits quickly with limited resources, also analyze the different entrepreneurial mindsets affect the development of a company. Finally, Summarize and sort out the “New Information Product Procedures” for other entrepreneur as a basis for the innovated process.

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網站部分
1. 蓋斯克科技官網：https://www.zonetech.com.tw/
2. 奇寶網路公司官網：https://www.SEOSEO.com.tw/
3. 客樂寶行銷工具官網：https://kerebro.com/
4. 讓購物電商網站有人性？台北移動設計解決長 高順堅專訪:：https://www.saydigi.com/2015/05/tpe-shift-design.html