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研究生: 蘇文川
Wen-Chuan Su
論文名稱: COVID-19疫情資訊認知對遵循防疫規定初探
A Preliminary Study of Epidemic Information Cognition and Compliance with Epidemic Prevention Principles
指導教授: 欒斌
Pin Luarn
口試委員: 陳正綱
Cheng-Kang Chen
林鴻文
Hong-Wen Lin
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理研究所
Graduate Institute of Management
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 75
中文關鍵詞: 新型冠狀病毒肺炎疫情資訊認知社群媒體行為意願資訊管理
外文關鍵詞: COVID-19, Epidemic Information Cognition, Social Media, Behavioral Intention, Information Management
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  • 資通訊技術的發達,改變人們取得資訊方式,社群媒體已逐漸取代傳統媒體的角色,在COVID-19疫情期間,利用社群媒體的傳播效率,可讓疫情資訊迅速傳播,但同時伴隨錯誤資訊也大量傳遞的風險,正確且適當的資訊,可有助於促進遵循防疫規定之意願。
    經整理疫情相關資訊之研究,將常見之傳播內容進行分類,並參考期刊論文之內容制訂問卷,以橫斷式研究,透過社群媒體進行問卷調查,探究影響遵循防疫規定行為意願之因素。
    結果發現疫情威脅認知、疫情資訊瞭解程度、親友訊息與情感支持、政府與社會支持等四個構面,對遵循防疫規定具相關性,在疫情迅速突變且持續影響下,妥善運用並傳達這些資訊,將可降低對正常生活之衝擊,促使民眾更加遵循防疫規定。


    Development of information and communication technology, changing the way people access to information. Social media has gradually taken over the role of traditional media. During the COVID-19 outbreak, the efficiency of social media dissemination allowed the outbreak information to spread quickly, but at the same time there was a significant risk of misinformation being transmitted. Correct and appropriate information can help promote a willingness to comply with epidemic prevention principles.
    Through organizing the research of the relevant information of the epidemic, the common communication content is classified and the questionnaire is formulated with reference to the journal papers. Using cross-sectional study, a questionnaire survey conducted through social media to explore the factors affecting epidemic prevention principles the willing of behavior.
    The results found that four dimensions: awareness of the epidemic threat, understanding of epidemic information, information and emotional support from relatives and friends, and government and social support are relevant for compliance with epidemic prevention principles. Under the rapid mutations and sustained impact of the epidemic, the proper use and transmission of this information will reduce the impact on normal life and encourage the people to follow the epidemic prevention principles more closely.

    第一章 緒論 1 第一節 研究背景 1 第二節 研究動機 2 第三節 研究目的 3 第二章 文獻回顧 4 第一節 疫情資訊在社群媒體傳播模式 4 第二節 疫情資訊傳播內容種類 7 第三章 研究方法 17 第一節 研究架構與假說 17 第二節 研究對象 17 第三節 研究變項定義 18 第四節 研究工具與測量 21 第五節 資料蒐集方法及程序 28 第六節 資料處理及分析方法 28 第四章 研究結果 29 第一節 描述性統計 29 第二節 基本變項與各研究構面之分析 32 第三節 疫情資訊傳播對遵循防疫規定之分析 38 第五章 結論與建議 41 第一節 結論 41 第二節 建議 44 第三節 研究限制 44 REFERENCES 45 附件一 預試問卷 52 附件二 正式版問卷 57 附件三 自變項各問項填答統計表 62 附件四 依變項各問項填答統計表 66

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