跟隨著全球化的發展，企業為了要追求更好更高的業績和利潤外，以及企業組織的永續發展經營，終端消費者便是企業目標鎖定層，而通常消費都的喜好程度會依賴在流行和時尚上，要適時的滿足消費者的需求，企業的運做上靈活度上必需做出適當的改變而委外代工設計ODM(Original Design Manufacture), OEM(Original Equipment Manufacturer) 便是順應供給和需求上而發展出來的，在緊密程度中，供應鏈算是很高的一種，企業和企業間不在是傳統的交互和作關係，而是一種更依賴更深的商業模式。
在台灣過去十多年的發展，電子產業已發展出一套可靠而以密不可分的供應鏈關係，可以提供企業用戶一次購足的方式(total solution)，這也是台灣的優勢之一。
本文以品牌電腦公司和台灣區為主的ODM供應廠為例，以外商及配合國內主要ODM大廠的角度來評量如何針對市場在產品的需求和技術和市場面上的趨勢來選擇委外設計的合作夥伴，並透過深切訪談，來表現出以供應商的角度和深度如何將台灣的產業更加升級，另一方面用品牌廠商的觀點如何選擇長期及更有競爭力的代工廠，而台灣的供應商如何利用技術領先的優勢來阻礙追隨或競爭者，在多個供應鏈合作上如何取得各自一方最大的利潤。

以品牌公司的組織架構上，如何來分配及掌握所有的資源，更進一步取得最佳化，在一整套的評估計劃上，如何來選定戰略夥伴進而長期且穩定的合作。探討外商品牌電腦公司如何將利潤和企業以及供應商，達到最佳化。進而可提供台灣廠商自我提升的一個方向，而保持自我品牌在市場上的競爭優勢。

透過波特的五力分析及SWOT 來提供一個台灣產業升級的參考及建議，在設計開發整合的能力及上下遊高度整合下及建立長期穩定的合作關係再加上國際化的推行，依照如結論的建議下會使得台灣的產業在目前的優勢下更進一步進行產業的升級，並將產業的利潤提升。

With the development of globalization, in order to pursue better performance and higher profits, as well as sustainable development within the organization, the branded company has to target on the end consumers. The consumers' preference will depend on popular trend and fashion. In order to meet consumer's demand in timely fashion, the branded company must be flexibility enough to make appropriate changes.
Hence, the ODM (Original Design Manufacture) and the OEM (Original Equipment Manufacturer) are developed to comply with supply and demand for this trend. In this development supply chain has become ever more important in this new relationship. It has evolved to from traditional working model to a deeper more dependent business model.
With over decades of the development in Taiwan's electronics industry, it is now able to provide one-stop business to its clients so call the total solution. This is one of the advantages of Taiwan electronic industry.
This paper will use the example of the brand of computer companies and the Taiwan-based ODM supply plant to illustrate how the domestic major ODM manufacturers meet the foreign demands. It will assess how the products meet market demand, technology and market trends and how to select committee external design partners from the branded company's point of view.
Extensive interviews will be conducted with different players in order to have a better understanding on how to advance Taiwan's industries ---how to make the brands more competitive long-term and how to use leading edge technology to block other competitors and finally, how to obtain the maximum profit for each side.
How to allocate and control all the resources to obtain further optimization for the branded company and to come out with an evaluation plan to select long-term and stable strategic partnership for the cooperation. Of foreign-brand computer companies as well how to profit and suppliers to achieve optimization. Taiwan manufacturers and thus can provide a direction for self-improvement, and self-brand in the market to maintain competitive advantage.
In additional to the Interviews, this paper will use Porter's Five Forces Analysis and SWOP analysis to provide a reference for Taiwan's electronic industry in order to make recommendations on how to sustain the current advantages and advancement to maximize its profit.

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