研究生: |
林岳寬 Yueh-Kuan Lin |
---|---|
論文名稱: |
以計劃行為理論(TPB)
探討警政服務APP使用行為意圖之研究 On the Behavior Intention for Policing Service APP-- An Application of the Theory of Planned Behavior (TPB) |
指導教授: |
曾盛恕
Seng-Su Tsang |
口試委員: |
張譯尹
Yi-Ying Chang 陳家祥 Jashen Chen |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理研究所 Graduate Institute of Management |
論文出版年: | 2016 |
畢業學年度: | 104 |
語文別: | 中文 |
論文頁數: | 48 |
中文關鍵詞: | 雲端運算 、警政雲 、計劃行為理論 、智慧手機應用程式(APP) |
外文關鍵詞: | Cloud Computing, City Eyes, Theory of Planned Behavior (TPB), APP |
相關次數: | 點閱:362 下載:0 |
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內政部警政署為強化社會治安政策,自101年8月13日起,設置警政服務App,供民眾下載使用,藉此提供110報案定位及酒駕防制宣導與相關便民、利民之警政措施,讓民眾可透過手機即時選用需要的警政資訊服務。
本研究主要以廣泛應用解釋個人行為的計劃行為理論(TPB),衡諸使用者使用情境、使用意願、與使用者需求不確定性高低設計實驗,評估民眾對於警政App之使用意願。本研究以電子問券方式,針對不同年齡層、性別、職業、年收入等對象,蒐集126份問券,進行描述統計與結構方程模式分析。
結果顯示,影響警政服務App之使用意願的四項因素裡(態度、主觀規範、知覺行為控制及隱私權),其中態度與隱私權兩個構面,影響使用者之使用意願最為顯著,因此,政府在推廣宣導一般民眾下載使用時,應針對其實用性、功能性及便利性等方面加強宣導,輔以邀請時下當紅偶像或具權威之公眾人物代言之方式,藉以提高使用者之正面態度,同時應確實加強隱私權的保護,強化使用者之信心度與安全感,有效提高民眾之使用意願,惟同時應注意兼顧有效服務與防止濫用,呼籲民眾應愛惜行政資源,避免淪為有心人士報復或惡作劇之工具。
To strengthen the public security and placing the citizens’ concerns with respect to social security as primary objectives, the National Police Agency of the Ministry of the Interior undertakes measures to endeavor the objectives. Consequently, since the 13th, August of 2012, in consideration of these needs an APP was available for downloading by the public. It helps to position citizen’s 110 calls, anti-drunk driving code and other relevant public measures. The objective is to meet public needs for social security and expand the promotion of crime prevention, and strengthen police services to citizens whilst making it more convenient via mobilization.
To estimate the level of willingness to use the police services APP, this research in accordance with the Theory of Planned Behavior (TPB). That concerns the willingness of use and the circumstance / situational when the APP is applied. To this end, an electronic survey was adopted which resulted in 126 replies. It recorded subject’s demographic characteristics including ages, genders, vocation and annual income in addition to the questions with respect to TPB studies. For hypothesis testing, the descriptive statistics and structural equation modeling were used to this end.
The results show that among the four factors (Attitude, Subjective Norms, Perceived Behavioral Control and Privacy Rights), attitude and privacy were the most influential factors on the willingness of use of the Police services APP. It may imply when the government promotes and advocates for the general public to download and use the APP, it should focus the advocacy specifically on its practicality, functionality and convenience. Besides, by inviting spokespersons from amongst present popular idols or authoritative public figures, it can enhance the users’ positive attitude toward the APP. It may strengthen the protection of privacy rights and enhance users’ confidence and security, as a result improve people’s willingness to use the APP. However, particular attention should be paid to the considerations for efficient service as well as preventing the misuse of the APP. It other words, by appealing to citizens sense of civic pride for administrative resources may dissuade them from the pitfalls incurred by inappropriate or mischievous use.
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