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研究生: 蔡毓如
Yu-Ju Tsai
論文名稱: 台北及高雄車站語言景觀之比較
Public Signs in Transport Stations in Taipei and Kaohsiung: A Comparative Study
指導教授: 陳淑嬌
Su-Chiao Chen
口試委員: 鄧慧君
陳惠如
學位類別: 碩士
Master
系所名稱: 人文社會學院 - 應用外語系
Department of Applied Foreign Languages
論文出版年: 2017
畢業學年度: 105
語文別: 英文
論文頁數: 52
中文關鍵詞: 語言景觀語言能見度車站台北高雄比較研究
外文關鍵詞: linguistic landscape, linguistic visibility, transport station, Taipei, Kaohsiung, comparative study
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  • 本研究目的在於探討不同語言在台灣車站中公共標誌(亦稱作語言景觀)上的能見度。公共標誌是一個向旅客傳遞訊息的媒介。在全球化的影響之下,人們可以輕易地穿越國界因而使外籍旅客人數增加。當旅客抵達其他國家,第一個前往的場所經常是車站以便移動至觀光景點或是旅館。另外,英文是一個被廣泛使用的通用語言,不僅母語人士,他國人士也經常使用。因此,為了協助外籍旅客便利地遊覽台灣,在台灣車站的公共標誌上必須提供英文。基於檢驗車站中的公共標誌是否設置妥當之目的,本研究調查台灣兩個歷史悠久的直轄市,包含台北及高雄車站中的公共標誌。資料蒐集主要以田野調查的方式,親自前往研究現場使用相機記錄公共標誌,共收集了2174個圖像做量與質的分析。量的分析著重在各語言及各項標誌功能出現的頻率,而質的分析進一步探討語言能見度與語言權力之間的相關性。研究結果顯示中文及英文的雙語呈現在車站公共標誌上的能見度為最高,亦顯現台灣的車站達到一定程度的國際化足以提供外籍旅客充足的協助及友善的環境。


    This study aims to investigate the linguistic visibility of different languages on public signs in transport stations of Taiwan. Public signs are used as the medium to convey messages to visitors. Due to globalization, people could across international borders easily which increase the number of foreign visitors. Visitors are most likely to first approach transport stations when they go to other countries for moving to tourist attractions or hotels. In addition, English is a lingua franca which is widely used by not only native speakers but people from other countries. Therefore, in order to help foreign visitors tour around Taiwan conveniently, Taiwan has to set up public signs in transport stations with English. With the purpose of investigating whether public signs in transport stations are well-organized and appropriate, the researcher pays her attention to the public signs displayed in the transport stations in the two earliest municipalities of Taiwan, which are Taipei and Kaohsiung. The data (photographs of public signs) are collected through fieldwork. Finally, 2174 signs are photographed totally. Both qualitative and quantitative approaches are adopted to do further analysis. The main finding shows that Mandarin-English bilingual is the most frequent language presented on public signs of the selected research regions. It also implies that transport stations in Taiwan do reach a certain level of globalization that could provide foreign visitors sufficient help and friendly environment.

    ABSTRACT (CHINESE)…...……………………………….……………………… i ABSTRACT (ENGLISH)……………………………………………………...…… ii ACKNOWLEDGEMENT………………………………………………………… iii TABLE OF CONTENTS…………….……………………………………...…...… iv LIST OF TABLES……………….……………………………………...……….…. vi LIST OF FIGURES.…………………………………..........................………… vii CHAPTER ONE: INTRODUCTION………………………….….….………….... 1 1.1 Background and Motivation of the Study……………………………………. 1 1.2 Purposes, Research Questions, and Significance of the Study……………….… 4 1.3 Outline of the Study……………….………………………………………....… 5 CHAPTER TWO: LITERATURE REVIEW…………….………………...……... 6 2.1 The Concept of Linguistic Landscape…………………..………..……….….… 6 2.2 Previous Studies on Linguistic Landscape………………...……….…..………. 9 2.3 Linguistic Landscape in Transport Stations………………...…...……..……... 14 2.4 Linguistic Landscape in Taiwan……………..……………..…………………. 15 2.5 Summary of this Chapter…………….….….……………….………...……… 18 CHAPTER THREE: METHODOLOGY………………….….….……………… 19 3.1 The Setting………………………………………………………………...…. 19 3.2 Instruments……………..…………………………………….…….…………. 23 3.3 Data Collection……………………………….……………………………… 23 3.4 Data Analysis……………...…………………….……………….……………. 24 CHAPTER FOUR: RESULTS & DISCUSSION….….…………………...…..… 31 4.1  Results..………….……….……...……………………………………….…. 31 4.1.1 Visibility of Languages in Linguistic Landscape of Transport Stations….… 31 4.1.2 Frequency of Functions of Linguistic Landscape in Transport Stations….… 33 4.1.3 Frequency of Language-Use Functions…………………………………...… 35 4.2.  Discussion………………………………………………………………....... 38 4.2.1 Research Question 1: The visibility of languages in the linguistic landscape of Taipei and Kaohsiung transport stations…………………………………. 38 4.2.2 Research Question 2: The linguistic landscape of Taipei and Kaohsiung transport stations reflects the relationships of the languages used by the speech community of Taiwan………………………………….……………. 40 4.2.3 Research Question 3: The differences between Taipei and Kaohsiung linguistic landscape…………………………...…………………………….. 41 4.3.  Summary of this Chapter……………………………………………...…… 44 CHAPTER FIVE: CONCLUSION…...…….….………………...……………… 45 5.1  Summary of this Study...………………………………………………...…. 45 5.2  Implications….………………………………………………………………. 46 5.3  Limitation and Suggestions………………………………………………….. 47 REFERENCES……………………………………………………………………. 49

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