現今進入智慧生活的時代，智慧型手機變成生活必需品，人手一隻或以上，智慧型手機除了提供手機遊戲APP的盛行，也帶來了手機遊戲開發商前所未有的商業模式。本研究以科技接受模型(Technology Acceptance Model, TAM)和延伸整合型科技接受模型(Extended Unified Theory of Acceptance and Use of Technology, UTAUT2)為基礎，建立一個概念模型用來探討個案手機遊戲精靈寶可夢(Pokémon GO)玩家對於使用Pokémon GO的行為意圖。本研究使用5個因素：感知易用性(Perceived Ease of Use)、社會影響(Social Influence)、享樂動機(Hedonic Motivation)、習慣(Habit)和行為意圖(Behavior Intention)，和4項假設來衡量Pokémon GO玩家的行為意圖。
本研究以線上及紙本問卷的方式收集資料，並使用結構方程式(Structural Equation Modeling, SEM)分析，結果顯示，習慣影響Pokémon GO玩家的行為意圖最為顯著，本研究的結果可以提供手機遊戲開發商對於手機遊戲改良的方向。

In today's era of smart life, smart phones have become necessities of life, people with one or more. In addition to the popularity of mobile game apps, smart phones have brought unprecedented business models to mobile game developers. Based on the Technology Acceptance Model (TAM) and the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2), this study builds a conceptual model to explore the case of mobile games players' intent to use the Pokémon GOTM. This study used five factors: Perceived Ease of Use, Social Influence, Hedonic Motivation, Habit, and Behavior Intention, and four hypotheses to evaluate Pokémon GOTM player's behavioral intentions.
This study collected data on the basis of online and paper-based questionnaires, and used Structural Equation Modeling (SEM) to analyze. The results showed that Habits affect Pokémon GOTM players' behavioral intentions most significantly. The results of this study can provide mobile game developers with the direction of mobile game improvement.

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