Sustainable energy, reusable consumer goods and green products are rising as the current trends to slow down the global climate changing issue. Taiwan as one of the pioneers of environment caring society in Asia is on the same track for sure. People who dedicate themselves to a better environment for the current and next generations chose to adapt to green consumption consciously, but we need more effort than that to improve our current environmental situation, especially the air pollution and global warming issue, that address us directly to carbon emission exhaust. It is critical to phase out fossil-fueled vehicles by transforming our consumption and commute habits, and one of the major accused is the gas exhaust from two-wheeled vehicles, in other words, motorcycles or scooters.
To have a clearer understanding of pro-environmental consumer assumptions and purchase behavior, we have reviewed literatures broadly and thoroughly. We first started with studies which demonstrated the fundamental drivers of pro-environmental behaviors and intentions, then we went through the connections and recognitions of altruistic deeds classified as warm glow feelings, finally, we absorbed the methods and assumptions from relevant experimental designs of green consumption.
Even though electric vehicles are gaining more attention in recent years, unfortunately, there are not so many scholars have noticed the essentiality to concentrate on electric scooters. Therefore, designed experimental studies of consumer purchase intention of electric scooters as exploratory research is needed. Two experimental studies have been conducted in this research, we start the approaches from awareness of consequences to electric scooters purchase intention, then extend to the mediation effect of warm glow feelings between awareness of consequences and electric scooters purchase intention. The outcomes of this research help to recognize the drivers of electric two-wheeled vehicles (electric scooters) purchase intention, thus, contributing to the electric two-wheeled vehicles development and promotions, hopefully, it could help enlighten the future implication and research to popularize electric scooters.

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