空氣污染日漸嚴重,全球每年約有 650 萬人死於空氣污染,躍升為全
球第四大死因。空氣污染同時也造就經濟上的損失,據估計高達 5 億美元。
為了減緩空氣污染所帶來的傷害,各國陸續在工業上或是交通上,制定排
放政策。如德國、荷蘭等將於 2030 年禁止燃油汽車上路。台灣也宣布於
2035 年全面禁售燃油機車。面對環境及政策的雙重因素下,本研究探討公
共電動機車系統的建立,擴大 ubike 的可行範圍,以降低民眾使用傳統燃
油機車的意願。故站在傳統機車使用者的角度,以 PPM 理論探討其轉換
至公共電動機車的意願。結果顯示傳統機車使用者的轉換意願不僅會受到
電動機車之環保屬性及電池續航力等實體因素所影響,也會受到身邊親朋
好友的推薦及產品象徵性所影響。

Air pollution is becoming increasingly serious. About 6.5 million people in
the world die of air pollution each year, making it the fourth largest cause of
death in the world. Air pollution also creates economic losses, which are
estimated to be as high as 500 million U.S. dollars. In order to mitigate the harm
caused by air pollution, countries have successively formulated emission
policies in industry or transportation. For example, Germany and Netherlands
will ban fuel vehicles on the road in 2030. Taiwan also announced that it will
completely ban the sale of fuel vehicles in 2035. Under the dual factors of
environment and policy, this study explored the establishment of a public scooter
system and expanded the using range of ubike to reduce the people's willingness
to use traditional fuel-powered scooter. Therefore, from the perspective of the
traditional scooter users, discuss its willingness to switch public scooter with the
PPM theory. The results show that the traditional scooter users' willingness to
switch will not only be affected by physical factors such as the environmental
attributes of the scooter and the battery life, but also be affected by the
recommendation of their relatives and friends and the symbolism of the product.

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