顯示科技的快速發展，主要來自人類的生活需求。人類因為需要使用眼睛看事物，顯示器就會是未來與智慧科技最親近消費者的產品之一，而且永遠會存在。個案公司生產之傳統顯示器，主要應用在個人電腦的文書處理與網路搜尋。然而，隨著筆記型電腦與平板電腦的普及化，使得對傳統顯示器之需求正在放緩，甚至衰退。個案公司由於在傳統顯示器的生產比例較大，因此必須尋求更多不同的應用需求與新產品的開發，來提升銷售量與營業額。
在研究方法上，採用定性分析法，首先回顧整個顯示技術的發展、演變、主流技術、產業鏈等，說明整個顯示器的發展概況和市場趨勢。再針對電競顯示器不同的硬體需求與發展趨勢加以分析，彙整成電競顯示器主要的關鍵因子。在研發策略方面，藉由策略分析工具，如PEST分析、五力分析、SWOT分析等等。評估企業內、外部環境的各種優勢、劣勢與外部之機會、威脅。最後找出個案公司採取的「利基市場差異化聚焦策略」。
透過本研究，個案公司決定採取利基市場差異化聚焦策略及電競顯示器產品的關鍵技術，選擇推出具有創新與獨特性的電競顯示器，以達到提升個案公司銷售量與營業額之目標。並透過每年審視、更新研發策略技術藍圖，因應變化快速的市場狀況。

The rapid development of display technology comes mainly from the needs of human life. Since humans need to use their eyes to see things, displays will be one of the closest products to consumers in the future and will always be there. The traditional displays produced by case companies are mainly used in personal computers for word processing and internet search. However, as laptops and tablets become more popular, the demand for traditional displays is slowing down or even declining. Due to the large proportion of production in traditional displays, case companies have to seek for more different applications and new product development to increase sales and turnover.
In terms of research methodology, a qualitative analysis is used to first review the development, evolution, mainstream technology, and industry chain of the entire display technology to illustrate the development overview and market trend of the entire display. Then, we analyze the different hardware requirements and development trends of gaming displays and compile them into key factors of gaming displays. In terms of R&D strategy, strategic analysis tools such as PEST analysis, five forces analysis, SWOT analysis, etc. are used. Evaluate the various strengths, weaknesses, and external opportunities and threats of the internal and external environment of the company. Finally, we identified the "niche market differentiation focus strategy" adopted by the case company.
Through this study, the case company decided to adopt the "niche market differentiation focus strategy" and the key technology of gaming display products, and chose to launch innovative and unique gaming display to achieve the goal of increasing the sales volume and turnover of the case company. By reviewing and updating the R&D strategy and technology blueprint every year, we are able to respond to the rapidly changing market conditions.

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