本研究主要探討吸收能力對於電子資訊公司的學習導向和雙元創新之間的調節效果。本研究問卷針對台灣電子資訊產業發放，共發放172間電子資訊公司，有效公司數為70間電子資訊公司，200份問卷，回收率為41%。本研究採用partial least squares (PLS) 來驗證研究中的假設。研究結果顯示學習導向產生了自我強化的效果，正向影響漸進式產品創新的效果顯著大於突破式產品創新。我們利用潛在吸收能力與實現吸收能力去避免公司在自我強化下而侷限在某一領域，並發現當企業越注重學習導向時，其與潛在吸收能力及實現吸收能力的交互作用並不能提升突破式創新，反而導致企業走向漸進式創新。我們建議電子資訊公司在發展學習導向時應持續挑戰舊有觀念，並促進企業接受外部資訊的動力，來避免企業陷入鑽研在某一領域而產生的能力陷阱。

This study focuses on absorptive capacity and learning orientation as critical factors affecting the effectiveness of innovation ambidexterity. Drawing upon a sample of 70 Taiwan electronics and information companies, the study presents arguments and formulates hypotheses concerning learning orientation initiates the self-reinforcing of learning which will have positive effect on the incremental product innovation than radical product innovation. We employ potential absorptive capacity and realized absorptive capacity play a role of reducing the self-reinforcing nature of learning that limitation in some superior fields. Results show that when firms focused on learning orientation, the interaction of potential absorptive capacity and realized absorptive capacity didn’t enhance radical product innovation and lead the firm achieves incremental product innovation. These results suggest that electronics and information companies need to continuously challenge old assumptions and promote the firm receive external knowledge proactively that can prevent the firm focus on some fields and suffer from competency trap.

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