本研究旨在探討定價策略在 Patreon（內容創作者的動態數字市場）背景下的應用。具體來說，我們重點關注奇偶定價的流行情況及其與其他廣告平台的比較、Patreon 上按需付費定價的使用和成功，以及大小內容創作者之間定價策略的差異。通過分析創作者採用的定價模式和策略，我們旨在為 Patreon 上這些定價方法的有效性提供有價值的見解。這項研究的結果將有助於更好地了解創作者經濟中的定價動態，並為內容創作者優化定價策略以提高 Patreon 的成功提供指導。該研究還將幫助內容創作者更好地在 Patreon 上設定價格（層級數量、按需付費或固定定價等）。

This study aims to examine the application of price-setting strategies in the context of Patreon, a dynamic digital marketplace for content creators. Specifically, we focus on the prevalence of odd-even pricing and its comparison to other advertising platforms, the usage and success of pay-what-you-want pricing on Patreon, and the differences in price-setting strategies between big and small content creators. By analyzing the pricing patterns and strategies employed by creators, we aim to provide valuable insights into the effectiveness of these pricing approaches on Patreon. The findings of this study will contribute to a better understanding of pricing dynamics in the creator economy and offer guidance to content creators in optimizing their pricing strategies for increased success on Patreon. The study will also help content creators to better set their prices on Patreon (the number of tiers, pay-what-you-want or fixed pricing, etc.).

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