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研究生： 朱佩玲
BOI LINH CHAU
論文名稱： 純網絡銀行在台灣的發展與經營策略 - 以連線商業銀行爲例
The Development and Strategies of the Internet-only Banks in Taiwan – Case Study of LINE Bank
指導教授： 呂志豪
Shih-Hao Lu
鍾建屏
Chien-Ping Chung
口試委員: 周德瑋
De-Wai Chou
繆維中
Daniel Wei-Chung Miao
李修全
LEE,HSIU-CHUAN
學位類別： 碩士
Master
系所名稱： 管理學院 - 管理學院MBA
School of Management International (MBA)
論文出版年： 2022
畢業學年度： 110
語文別： 英文
論文頁數： 118
中文關鍵詞： 純網路銀行 、數位轉型 、連線商業銀行 、金融科技 、開放銀行 、生態系統 、電子支付機構
外文關鍵詞： Internet-only bank, Digital transformation, LINE Bank, Fintech, Open Banking, Ecosystem, Electronic Payment Institutions
相關次數： 點閱：416  下載：6 
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    • The banking sector is experiencing a breakthrough because of the development of Fintech. Consumers now have greater access to financial services thanks to the development of new business models. Experts believe that Taiwan, in particular, is over banking and that to establish its uniqueness and competitive advantages and create successful and long-lasting businesses, banks must keep trying more than ever. Financial Supervisory Commission released relevant regulations and permitted to set up of Internet-only banks to assist banks in keeping up with the trend of digitalization and taking advantage of business opportunities, as well as to encourage more financial innovation and deepen financial inclusion. The introduction of LINE Bank in February 2021, featuring practical and cutting-edge goods and services, significantly influenced Taiwan's banking industry.
    This case study is used to analyze the development and opportunity of Internet-only banks in Taiwan as well as banking industry, business strategies, regulations, risk management of LINE Bank in Taiwan. Information in this study is come from interviewing the authorized persons in LINE Bank. The authorized individuals in LINE Bank were interviewed for this study. To do this, data were analyzed using Creswell's (2013) Data Analysis Spiral approach generated from interviews with professors and researchers in a semi-structured style.
    The findings will provide practitioners of the new Internet-only banks' strategic direction for attracting new clients and give risk management and compliance operations the same weight as their conventional rivals to protecting the financial system's stability and safeguard client interests.

    Abstract Acknowledgment Table of content Chapter 1 Introduction 1.1 Research Background and Motivation 1.2 Research Objectives 1.3 Research Structure Chapter 2 Background of Internet-only bank 2.1 Definition of Internet Only Bank 2.2 The type of Internet-only banks in the World Chapter 3 The current development of Internet-only banks in major countries 3.1 Internet-only bank in The United States of America 3.2 Internet-only bank in The United Kingdom 3.3 Internet-only bank in Japan 3.4 Internet-only bank in South Korea 3.5 Internet-only banks in Singapore 3.6 Internet-only banks in Hong Kong 3.7 Internet-only banks in Taiwan 3.8 Comparison of Regulatory Regimes for Internet-only banks in the Asia Pacific Region 3.9 Six factors that contributed to the success of the Internet-only banking business Chapter 4 Methodology 4.1 Data gathering 4.2 Interview process 4.3 Interview questions Chapter 5 Comprehensive analysis of LINE Bank in Taiwan 5.1 Environment dimension of LINE Bank 5.2 Current strategies of LINE Bank 5.3 Government Policy in Taiwan 5.4 Security Issues 5.5 KYC and e-KYC 5.6 SWOT Analysis 5.6.1 Strengths 5.6.2 Weaknesses 5.6.3 Opportunities 5.6.4 Threats Chapter 6 Conclusion, Recommendations, and Limitations 6.1 Conclusion 6.1.1 LINE Bank ecosystem services 6.1.2 Current strategies for LINE Bank 6.1.3 Risk management and regulations 6.2 Recommendations 6.3 Limitations References

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