This research aimed to examine whether foreigners who are living in Taiwan perceive blogs as an effective source of information about Taiwan tourism. In specific is to see what readers expect to have when searching in travel blogs thus travel blogs can increase readers’ motivation in purchasing the service. Interviews were conducted among foreigners living in Taiwan (n=15) regarding their uses, perceptions, responses and information adoptions towards blogs content in traveling and tourism (travel blogs). Question about interviewees’ behaviors in traveling and blogging; how they as readers perceived travel blogs as a credible source, the content that they would like to find in travel blogs, and the likelihood of engaging in word-of-mouth (information sharing) were asked. The results revealed that travel blogs can be a viable tools and potentially effective to promote Taiwan tourism and travel destination for foreigners living in Taiwan. The preferred contents, implications for marketing, limitations and directions for future research were discussed.

This research aimed to examine whether foreigners who are living in Taiwan perceive blogs as an effective source of information about Taiwan tourism. In specific is to see what readers expect to have when searching in travel blogs thus travel blogs can increase readers’ motivation in purchasing the service. Interviews were conducted among foreigners living in Taiwan (n=15) regarding their uses, perceptions, responses and information adoptions towards blogs content in traveling and tourism (travel blogs). Question about interviewees’ behaviors in traveling and blogging; how they as readers perceived travel blogs as a credible source, the content that they would like to find in travel blogs, and the likelihood of engaging in word-of-mouth (information sharing) were asked. The results revealed that travel blogs can be a viable tools and potentially effective to promote Taiwan tourism and travel destination for foreigners living in Taiwan. The preferred contents, implications for marketing, limitations and directions for future research were discussed.

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