隨著資訊時代蓬勃快速發展及網際網路的普及風行，使得今日行動數據載具的需求倍為彰顯及殷切;而第四代傳輸協定的制定更延伸了手持式數位處理器(PDA)的觸角，使得手持式數位處理器無線上網的需求得以滿足;藍芽(Bluetooth)、IEEE 802.11等無線寬頻技術的發展，暢通了手持式數位處理器與其他資訊及周邊產品的溝通管道，至於PDA的發展架構已然成形，隨著無線通訊的快速發展，未來整合聲音、影像、GPS、指紋辨識及Bluetooth等複合功能的PDA衍生產品Smart phone，將會隨著通訊市場的興起，而呈現大幅成長的榮景。
本研究是以原台灣PDA專業製造大廠H公司為例，分析該公司從PDA產品進入通訊市場的經營策略，成為世界Smart phone大廠的競爭策略，探討其使用Microsoft的Win CE作業平台對抗當時獨霸一方的Palm平台，並擠下Palm成為世界龍頭的策略發展，其後所用Google Android平台更與蘋果電腦iOS市場競爭，宛若PDA及PDA Phone時作業平台WinCE與Palm之爭。
本論文著重於該個案公司之競爭策略，並詳細記錄與分析該公司從默默無聞的代工廠，到現今多次及歷時最久成為上市公司股王的心路歷程，以及在各階段蛻變時所採行的經營模式與競爭策略。期盼經由本論文之完成能夠瞭解其成功之模式並與學理相互驗證，進而對企業之發展有所助益。

Due to the coming of information era and the popularity of internet, it triggers the demand of mobile data transmission. Furthermore, the introduction of third generation transmission protocol extends the territory of Personal Digital Assistant（PDA）and satisfy the desire to surf internet wirelessly. The communication between PDA and other digital devices also becomes unobstructed because of the development of wireless broadband technology such as Bluetooth and IEEE 802.11. Therefore, the roadmap of PDA has gradually appeared and along with the acceleration of wireless communication, the market of the devices which integrated sound, image, GPS, finger print recognition and Bluetooth will be booming in the nearly future.
This research uses a Taiwanese leading PDA manufacturer as an example to discuss the strategies which the company applies from entering the market to become the world leading company in this field and also analyze its strategy of adopting Microsoft Win CE platform to against and finally conquer the Palm system which was monopolized the market at that time. This thesis focuses on the competitive strategy and the operation model of this company applies on its different steps of qualitative change and detailed records and analyzes its path from an unknown OEM growing to a public offering company which has the highest stock market price. It is hoped that through the completion of this study, the model used to get success can be obtained. In addition, the findings can be compared with the academic theories in order to have contributions for the business.

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