板式熱交換器發展超過100年，面對極端氣候與節能減碳等趨勢，2022年度全球產值高達1000億美元以上，其中硬銲型板式熱交換器約佔50億，且年複合成長率為7%，是一個發展完整且具有穩定市場需求的成熟產品。
本研究由硬銲型板式熱交換器產業的市場分析著手，探討應用市場趨勢及技術發展，以發掘各項潛在機會。透過總體環境掃描、強弱危機分析、五力分析、產品生命週期、波士頓矩陣等工具，分析產業競爭關係，掌握個案公司企業優勢進行策略佈局，以制訂產品的開發規劃。研究目的是產出符合個案公司現況的產品策略技術藍圖，將流程標準化、建立產品開發流程及擴大產能，以符合市場需求，個案公司能藉由持續更新及維護，達到永續經營之目的。
本研究總結研究結論產出個案公司三年產品技術策略藍圖，並提出未來發展之建議，以供個案公司後續策略之參考。期許個案公司能專注於關鍵技術之研發，推出符合各項新興產業的硬銲型板式熱交換器產品，以達到提升個案公司銷售量與營業額之目標。並透過每年審視、更新產品策略技術藍圖，因應變化快速的市場狀況。

Plate heat exchangers have been developed for more than 100 years. In the face
of extreme climate, energy saving and carbon reduction trends, the global market
value in 2022 reaches more than 100 billion US dollars. The brazed plate heat
exchanger (BPHE) account for about 5 billion and the annual compound annual
growth rate is 7%, which is a mature product with complete development and stable
market demand.
This study starts with the market analysis of the BPHE industry, discusses the
application market trends and technological developments to explore potential
opportunities. Through tools such as PEST analysis, SWOT analysis model, five
forces analysis of competitive strategy, Product life cycle, and Boston Matrix, grasp
the advantages of the case company and carry out strategic to formulate R&D
planning. The purpose of the research is to produce a product strategy technology
roadmap that meets the current situation of the case company, standardize the R&D
process, and expand production capacity to meet market demand.
This study summarizes the research conclusions and produces the three-year
product strategy technology roadmap. The suggestions for future development ofthe
case company are listed. The case company shall focus on the key technologies
R&D and launch BPHE products to meet emerging industries, so as to achieve the
goal of increasing the market share. By reviewing and updating the R&D strategy
and technology roadmap every year, case company is able to respond to the rapidly
changing market conditions and keep growth.

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