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研究生: 王紫綺
Tzu-Chi Wang
論文名稱: 用戶體驗檢核流程的設計與驗證
The Design and Test of User Experience Examination Process
指導教授: 唐玄輝
Hsien-Hui Tang
口試委員: 陳建雄
Chien-Hsiung Chen
陳書儀
Shu-Yi Chen
學位類別: 碩士
Master
系所名稱: 設計學院 - 設計系
Department of Design
論文出版年: 2018
畢業學年度: 106
語文別: 中文
論文頁數: 77
中文關鍵詞: 用戶體驗研究易用性測試經驗法則評估利害關係人地圖客戶旅程地圖
外文關鍵詞: User Experience Research, Usability Test, Heuristic Evaluation, Stakeholder Map, Customer Journey Map
相關次數: 點閱:510下載:100
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  • 網路快速成長,產業型態隨之改變,用戶體驗已成為產品與服務重要的一環,但台灣仍有許多的公司尚未意識到這點,或還未做出應對調整。因此本研究提出一套檢測用戶體驗的流程,期望藉由完善此一流程,協助改善企業網站服務品質。
    本研究透過文獻探討與個案研究,認為綜合使用利害關係人地圖、客戶旅程地圖、易用性測試與經驗法則評估可以設計一個較完整的用戶體驗檢核流程,並以兩個實際案例和專家會議,修正及驗證用戶體驗檢核流程,達到有效地檢測企業網站之目的。
    研究結論有三,第一,本研究設計了一套綜合利害關係人地圖、客戶旅程地圖、經驗法則評估與易用性測試四種方法的用戶體驗檢核流程;第二,本研究設計了一套用戶體驗檢核表,結合網站的用戶體驗要素與十項易用性原則,作為檢測網站可參考的依據;第三,我們驗證了包含用戶體驗檢核表的用戶體驗檢核流程可以有效且多層面地檢測網站問題,也影響企業改善網站的用戶體驗。


    The rapid growth of web woven into the fabric of everyday life, but also changed the industry patterns. In response to such a change, user experience became an important part of products and services. However, there are many companies in Taiwan haven’t realized the situation or haven’t made a response to it. Therefore, the purpose of this study was to construct an user experience examination process to improve company’s web user experience.
    The method to carry out this study was using case study, which included one case for constructing the user experience examination process and two cases for verifying the examination process. The cases were all user experience examining cases for Taiwan companies with websites in steady growth stage.
    There were three results of the study. First, the study constructed an user experience examination process combining usability test, heuristic evaluation, stakeholder map and customer journey map. Second, the study constructed an user experience checklist for examining websites. Last, the study proved the user experience examination process can examine websites in many aspects and influence companies to improve their user experience.

    第一章 緒論 1 1-1 研究背景與動機 1 1-2 研究問題 1 1-3 研究目的 2 1-4 研究範圍與限制 2 1-5 研究流程 3 第二章 文獻探討 4 2-1 網站 4 2-1.1 網站元素 4 2-1.2 網站姿態 5 2-2 用戶體驗 6 2-2.1 用戶體驗定義 6 2-2.2 用戶體驗研究方法 7 2-3 易用性 8 2-3.1 易用性定義 8 2-3.2 易用性測試流程 8 2-3.3 經驗法則評估 9 2-4 服務設計 11 2-4.1 服務設計定義 11 2-4.2 服務設計工具 12 2-5 文獻探討總結 12 第三章 研究方法 14 3-1 研究步驟 14 3-2 研究方法 14 第四章 用戶體驗檢核流程之設計 16 4-1 用戶體驗檢核流程之設計概念 16 4-2 個案研究 18 4-3用戶體驗檢核流程設計結果 25 4-4 用戶體驗檢核表設計結果 25 第五章 用戶體驗檢核流程之修正與驗證 30 5-1 企業實際測試背景與檢測結果 30 5-2 設計修正 31 5-3 企業訪談結果 32 5-4 用戶體驗檢核流程之驗證分析 34 5-4.1 用戶體驗檢核結果的廣度 34 5-4.2 用戶體驗檢核結果的深度 35 5-4.3 用戶體驗檢核流程的企業影響 36 5-5 專家會議 37 第六章 討論、結論與建議 39 6-1 討論 39 6-2 結論 41 6-3 未來研究方向 42 參考文獻 43 附錄 47 附錄一 48 附錄二 53 附錄三 70

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