A Case study of international strategy on Mongolian Mining Corporation｜國立臺灣科技大學博碩士論文系統

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研究生：	DELGERKHISHIG SESEER DELGERKHISHIG - SESEER
論文名稱：	A Case study of international strategy on Mongolian Mining Corporation A Case study of international strategy on Mongolian Mining Corporation
指導教授：	劉代洋 Day-Yang Liu
口試委員:	陳守維 NONE 曾盛恕 NONE
學位類別：	碩士 Master
系所名稱：	管理學院 - 管理學院MBA School of Management International (MBA)
論文出版年：	2013
畢業學年度：	101
語文別：	英文
論文頁數：	59
中文關鍵詞：	international strategy 、processed hard coking coal 、international market expansion 、exporting
外文關鍵詞：	international strategy, processed hard coking coal, international market expansion, exporting
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Mining and exploring companies play a basic role in Mongolian economic and in fact Mongolian economy of growth rate was 12.3 % in 2012 and that growth has driven by mining operating industry. The purpose of this study is to analyze the Mongolian mining industry environment and explores Mongolian Mining Corporation (as the company further calls as MMC) of international strategy in market expansion and opportunities. Through identification of international expansion is determined by scholars’ theories and in this research many papers, journals, books, and some reports have been used for reference.
Thesis of result shows MMC has adapted to global strategy and enters into international market through export. In resulting the company of key success factor is abundant natural resource, economies of scale and location advantage as well. The research of finding is MMC of competitive sustainable advantage is differentiation strategy as end-use customer. MMC is will be able to extend by different product through acquisition moreover the company explore new channel for seaborne market expansion.

Contents
ABSTRACT…………………………………………………………………………………i
ACKNOWLEDGEMENT…………………………………………………………………..ii
CONTENTS  ..............…………………………………………………………………..….iii
LIST OF TABLES…………………………………………………………………………..vi
LIST OF FIGURES..………………………………………………………………………..vii
CHAPTER 1: INTRODUCTION …………………………………………………………..1
1 Research motivation and background ……………………………………………….1
2 Research objectives ...….………………….…………………………………………..2
3 Scope of research ………………………….…………………………………………..2
4 Structure of thesis………………………………………………………………………3
CHAPTER 2: LITERATURE REVIEW …………………………………………………..4
1 Background of international strategy…………………………………………………4
2 Identify international opportunities……………………………………………6
2.1 Increased market size………………………………………………..6
2.2 Return on investment………………………………………………...7
2.3 Economies of scale and learning …………………………………..7
2.4 Location advantages ………………………………………………...7
3 International strategies ………………………………………………………...8
3.1 International business-level strategy ………………………………8
3.2 International Corporate-level strategy………………………….....10
4 Choices of international market entry modes ……………………………...12
4.1 Exporting …………………………………………………………….12
4.2 Licensing ………………………………………………………….…12
4.3 Strategic alliance ……………………………………………………12
4.4 Acquisition …………………………………………………………...13
4.5 New wholly owned subsidiary ……………………………………..13
5 Strategic competitiveness outcomes..………………………………...…….14
5.1 Returns of international diversification…………………………….14
5.2 International diversification and Innovation ………………………14
6 Risk an international environment…………………………………………...15
6.1 Political risk…………………………………………………………..15
6.2 Economic risk………………………………………………………..16
6.3 Management problems limits to international expansion………16
CHAPTER 3: RESEARCH METHODOLOGY…………………………………………18
1 Research Design ……………………………………………………………..18
1.1 Research purpose ………………………………………………….18
1.2 Research approach ………………………………………………...18
2 Data collection ………………………………………………………………..18
2.1 Primary data ………………………………………………………...18
3.2 Secondary data ……………………………………………………..18
3 Case interviewee ……………………………………………………………..19
4 Data analysis ………………………………………………………………….19
5 Research limitation ……………………………………………………………20
CHAPTER 4: INDUSTRY ANALYSIS………………………………………………......21
1 Coal industry in Mongolia ……………………………………………………21
1.1 Coal products ……………………………………………………….21
1.2 Market size ………………………………………………………….21
1.3 Basic players in Mongolia ………………………………………….24
2 Five forces analysis …………………………………………………………..27
3 Mongolian Mining Corporation profile ………………………………………30
3.1 Company of introduction …………………………………………..30
3.2 History and reorganization …………………………………………31
3.3 Main Business ………………………………………………………32
3.4 Major milestones and achievements ……………………………..34
3.5 Price of coal product ………………………………………………..35
4 SWOT analysis of Mongolian Mining Corporation ………………………...35
CHAPTER 5: CASE ANALYSIS…………………………………………………….…..38
1 Identify international opportunities …………………………………………38
1.1 Increased market size ……………………………………………..38
1.2 Location advantage ………………………………………………..40
1.3 Economies of scale ………………………………………………..41
2 International strategy of Mongolian Mining Corporation …………………41
2.1 Mongolian Mining Corporation adapts to global strategy……….41
3 use core competence ………………………………………………………...44
3.1 Export Channels ……………………………………………………44
3.2 Mongolian Mining Corporation of export performance………….45
4 Management problems and risk …………………………………………….46
4.1 Cost issue……………………………………………………………46
4.2 Global economic slowdown ……………………………………….47
4.3 Currency risk of uncertainty ……………………………………….49
5 Strategic competitiveness outcomes ……………………………………….49
5.1 Growth of sales ……………………………………………………..49
5.2 Sustainable market share ………………………………………….50
5.3 Innovative product and processed hard coking coal ……………52
CHAPTER 6: CONCLUSION AND RECOMMENDATION……………………………53
1 Conclusion……………………………………………………………………...55
1.1 Key success factors…………………………………………………55
2 Recommendation ……………………………………………………………..56
REFERENCES …………………………………………………………………………….58

                                

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