研究生: |
黃如懋 Ju-mao Huang |
---|---|
論文名稱: |
企業經營危機與變革策略個案硏究–以散熱模組製造商A公司為例 A Case Study of Corporation Business Crisis and Strategy of Change:A Case Study of A Company of Thermal Module Manufacturer |
指導教授: |
王孔政
Kung-Jeng Wang |
口試委員: |
紀佳芬
none 梁瓊如 none |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 工業管理系 Department of Industrial Management |
論文出版年: | 2012 |
畢業學年度: | 100 |
語文別: | 中文 |
論文頁數: | 59 |
中文關鍵詞: | 組織變革 、關鍵成功因素 |
外文關鍵詞: | Organization change, Key Success Factors |
相關次數: | 點閱:330 下載:18 |
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本研究以國內一家散熱模組公司為例,先對個案公司進行資料蒐集及分析,並從相關文獻中去找出影響變革的因素,同時對散熱模組產業進行解析,從中探討個案公司變革轉型的發展歷程。該公司除了在既有散熱產業採用市場滲透及產品發展等成長模式外,亦採用非相關產業的多角化策略,期能加速公司的發展,但由於本業過度競爭,加上投資新事業失利,在連續虧損四年之後,最後透過組織變革及經營策略調整,重新找到成長及獲利的經營模式。
本研究採描述性個案研究法,首先以個案公司之內部資料,探討其組織變革之歷程與過程所採取的各項改善對策,並整理出個案公司轉型成功的關鍵因素。其次,因為企業變革策略之制定將影響企業是否能夠轉型成功之關鍵,個案公司以自身資源條件與配合市場環境狀況下,該採取哪些經營策略,亦是本研究探討的重點。最後,本研究透過對該公司經營者的深度訪問,進一步探討個案公司成功轉型變革的原因,並驗證變革管理階段的八大步驟。
本研究之結果,一方面可供個案公司鑑往知來,做為企業未來制定變革策略之借鏡,另一方面亦可為產業擬定變革步驟之參考,印證企業如何透過變革的八大步驟擺脫企業經營危機,克服產業過度競爭而年年虧損之現況,最後,利用組織變革策略成功轉虧為盈。
In this case study a domestic thermal module company. Collection and analysis of the case company and indentify factors affecting the change from the relevant literature. Meantime, analysis thermal module industry and explore the case company transformative the course of development. The case company not only addition the growth mode of market penetration and product development in both, but also adopted the diversification strategy of non-relate industries and hope to accelerate the development of the company. However, due to excessive competition in the industry and investment loss in the business both result in business loss for four years. Finally, through the adjustment of organizational and business strategy to find new business model for growth and profitability.
In this case take Descriptive Case Study Method. Take internal data of case company to explore the history and process of organizational change. Then sort out the critical success of case company’s transformation. Furthermore, since business change strategy development will affect whether the key to successes in transition. Therefore, another focus of case company is their business strategy under their own resources and in line with market environment conditions. Finally, this study through the depth interviews of the company managers to explore the reasons of the successful transformation change, then verity that the Eight Steps to Transforming Organization by Kotter.
Results of this study, on the one hand to predict the future by reviewing the past to know to learn to develop strategy for industry change. On the other hand as reference of industry develop transformation, to prove the industry how to get rid of the business through Eight Steps to Transforming Organization to overcome the industry loss. Finally, take organizational change strategy to successful turnaround.
ㄧ、中文文獻
1.李文斌 (2009),「企業經營危機管理-以筆記型電腦代工個案為例」,國立台灣科技大學/工業管理系EMBA碩士論文。
2.胡鴻生 (2010),「組織E化對變革成效影響之研究–以我國LED封裝製造商A公司為例」,國立台灣科技大學/管理研究所碩士論文。
3.陳志榮 (2009),「企業轉型與經營策略之研究」,國立台灣科技大學/工業管理系碩士論文。
4.吳天祥 (2006),「我國散熱模組產業關鍵成功因素及競合行為之研究」,國立台灣大學/商學研究所碩士論文。
5.黃瑞玲 (2009),「台灣散熱產業經營績效之研究」,國立高雄第一科技大學/金融系碩士論文。
6.焦效禹 (2008),「企業轉型變革管理個案研究-友通資訊公司轉型為產業電腦廠商之成功案例」,國立台灣科技大學/工業管理系EMBA碩士論文。
7.齊若蘭譯 (2011),Jim Collins原著,「為什麼A+巨人也會倒下」,遠流出版社。
8.陳明德 (2011),「領導未來的CEO–第四章 變革管理」,商周出版。
9.陳向明 (2004),「社會科學質的研究」,五南出版社
10.天下雜誌,2011/8/24,第479期「刺殺蘋果」。
11.科恩 Cohen, D. S.,2006 變革領導—實踐企業變革關鍵的8個步驟The
Heart of Change Field Guide,天下遠見出版。
12.John P . Kotter , 2000 Change 變革(Harvard Business Review),天下遠見出版。
13.王智薇 (2008 No.64),「筆記型電腦的概況與展望」,華南金控
14.孫明芳 (2008 No.64),「散熱模組產業的現況與未來發展」,華南金控。
15.「Ultrabook設計趨勢與零組件分析報告」,Nov 2011,群益金融集團。
16.「PC散熱產業分析報告」,2010/10/13,康和證券。
二、英文文獻
1.John P. Kotter(1995). Leading Change:Why Transformation Efforts Fail. Harvard Business Review.
2.ANCHOR Report for Asia Technology. Brighter second half:Better IT sector in 2H12F;good timing to revisit. Nomura Research.