韓國與臺灣網路市集比較之研究｜國立臺灣科技大學博碩士論文系統

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研究生：	尹敬舒 Yun - Kyong Seo
論文名稱：	韓國與臺灣網路市集比較之研究 A Comparative Study on Internet Online Open Market between Korea and Taiwan
指導教授：	欒斌 Pin Luran
口試委員:	盧希鵬 Hsi-Peng Lu 陳正綱 Cheng-Kang Chen
學位類別：	碩士 Master
系所名稱：	管理學院 - 企業管理系 Department of Business Administration
論文出版年：	2011
畢業學年度：	99
語文別：	英文
論文頁數：	72
中文關鍵詞：	網路市集
外文關鍵詞：	Online Open Market
相關次數：	點閱：176 下載：11
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上一筆

隨著資訊與通信科技(Information and Communication Technology)和網路產業的發展，網路市集已成為電子商務最主要的活動。人們可以利用網路市集從事各項經濟行為。為了更深入了解網路市集，本研究分析韓國與臺灣的購物網站之特色與差異，並以G-Market與PChome Online作為代表，試圖找出其關鍵成功因素。

With the development of information and communications technology and internet-based industry, internet online open market has become a major e-commerce activity. Open market refers to a market which is accessible to all kinds of economic actors. To explore the internet open market, this study analyzes the characteristics and differences between G-Market and PChome Online, the two major open markets in Korea and Taiwan, and identifies the forces behind their success.

中文摘要 Ⅰ
Abstract II
Acknowledgement III
Table of Contents IV
Figure Index VI
Table Index VII
Chapter 1. Introduction
1.1 Research Background and Objectives 1
Chapter 2. Literature Review
2.1 E-commerce 4
2.1.1 Concept and Definition of E-commerce 4
2.1.2 Types of E-commerce 6
2.1.3 Components of E-commerce 9
2.2 Concept and Definition of Internet Open Market 11
2.3 Present Condition of Internet Open Market in Korea and Taiwan
2.3.1 Internet Infrastructure and Users 13
2.3.2 Payment System 22
2.3.3 Delivery System 24
2.3.4 Government Policy 27
2.3.5 Current Status of Korean Internet Open Market 33
2.3.6 Current Status of Taiwanese Internet Open Market 35
2.3.7 G-Market 38
2.3.8 PChome Online 42
Chapter 3. Comparison of between G-Market and PChome Online
V
3.1 G-Market and PChome Online 45
3.2 Successful factors of G-Market and PChome Online 51
Chapter 4. Conclusion 58
Reference 60

                                

Andam, ePrimer: An Introduction to eCommerce (Philippines: DAI-AGILE, 2000), 2.
Anita Rosen, The E-commerce Question and Answer Book (USA: American Management Association, 2000), 5.
Bakos, Y., “The emerging role of electronic marketplaces on the internet,” Communication of the ACM, Vol.41(8), 1998, pp.35-42
Chen, T., “Globalization of E-commerce: Environment and Policy of Taiwan,” Globalization of I.T., Center for Research on Information Technology and Organizations, UC Irvine, 2003
Feng, C. and Huang, Y. “The choice behavior analysis on the pick-up point for the e-commerce retailing delivery”, Journal of the Eastern Asia Society for Transportation Studies, Vol. 6, pp. 2778 - 2793, 2005
MK, Euro Info Correspondence Centre (Belgrade, Serbia), “E-commerce-Factor of Economic Growth;” available from http://www.eicc.co.yu/newspro/viewnews.cgi? newsstart3end5; Internet; accessed 25 April 2011.
Thomas L. Mesenbourg, Measuring Electronic Business: Definitions, Underlying Concepts, and Measurement Plans.
PA Consulting Group (2000), A survey of e-commerce trends, February

<Korean Reference>
이명무, 김윤호, “인터넷 오픈마켓 판매자의 성공요인에 관한 연구,” 지식연구, 6(2) 177-213
이주량, “오픈마켓에 대한 구매자 만족과 선호의 영향요인 이해: 오픈마켓과 종합인터넷 쇼핑몰의 비교연구,” 경영정보학연구, 제 16권(4호), 2006.
유재현, 박철, “인터넷 오픈마켓 특성과 성장동력 분석,” 경상논집, 29(2), 1-15, 2006.
윤종훈, ‘전자상거래(글로벌 시대의)’, 학현사, 2009.
<Internet Websites>
www.aution.co.kr
www.ebaby.co.kr
www.gmarket.co.kr
www.kostat.go.kr
www.kotra.or.kr
www.upartner.net
www.kolsa.or.kr
www.find.org.tw
mic.iii.org.tw
http://www.internetworldstats.com/asia/kr.htm

全文公開日期 2016/07/27 (校內網路)
全文公開日期本全文未授權公開 (校外網路)
全文公開日期本全文未授權公開 (國家圖書館：臺灣博碩士論文系統)

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