In order to influence the information flow element of supply chain performance, social media applications are currently being utilized. Internally and externally, social media has mostly been used in an organizational environment. While internal or enterprise social media facilitates organizational communication with external parties such as customers, suppliers, or the general public, which leads to supply chain integration, external social media facilitates organizational communication with external parties such as customers, suppliers, or the general public. Based on dynamic capability view, this study produces positive influences among social media characteristics to supply chain mindfulness and supply chain integration to enhance supply chain performance. This indicates by the significant level of data processing that has been carried out. These findings suggest that the leaders in supply chain company can use this to help them in expanding their understanding about the importance of social media usage, from both internal and external participants in supply chain. Quantitative methodologies were used in this study to explore frameworks in structural and individual perspectives. Data samples were collected from manufacturing companies in Indonesia. Smart PLS 3.0 is used to analyze the construct and hypothesis of the research. Furthermore, the results show that social media characteristics can influence and have positive relationship with supply chain performance with the mediation of supply chain mindfulness and supply chain integration. In conclusion, this study is a new model that can investigate the role of social media characteristics in supply chain performance.

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