本文是細述一間家族企業，從開始創業至今如何執行一個成功的商業管理模式，以致今日成為國際一流品牌，擁有最高品質與賺錢的牛皮皮革廠。
早在1926年，因中國內戰戰亂，許先生的祖父為了躲避當時的戰亂，便帶領了所有家庭成員從中國廣東省潮汕市移民到新加坡，在偶然的情況下，許先生的祖父遇見了一些印尼水手船員，他們帶耒了一些生皮，祖父向他們瞭解這行生意後便做起了這行業的買賣生意，當時也因有英軍駐軋在新加坡(當時新加坡是英國殖民地)，他們一些兵士懂得鞣皮技術，所以便有機會向一些英國士兵請教及學習如何鞣制皮革，也因此便開始鞣制牛皮的業務。
祖父年紀大而去世之後，許先生完成了其學院商業管理課程及服了兵役之後便與父親便在一九七八年創辦了新興皮革公司。這家公司的主要活動是入口世界不仝國家及不同品種的生皮，經過工廠加工鞣制至完成的皮張，再售賣給世界各地高端與奢華優質品牌公司製成手提包包，鞋子，錶帶，成衣及褲帶等等，再銷售給高入息者或富有人家。
新成立的公司，經過了好多年辛苦的經營，但因善加管理而業務蒸蒸日上。其中因認識到如何聘用人才及以安置高科技自動化設備而提高品質與產量，使到公司提高利潤而擴展業務，終於在2008年新加坡交易所第一級股市上市，以籌集資金以備將來拓展業務。
2008年上市過後年遇到美國金融風暴，雷曼兄弟倒閉而造成對世界經濟的衝擊，公司業積因此而受到短暫的影響，過後業務又恢復增長。經過一年的辛苦經營之後，公司又開始新的管理計畫。
2011年與世界頂級的法國及義大利奢侈品公司合作，當時經過一整年的談判，最終彼此達成協義，這頂級奢侈品公司成為公司的合夥人。因奢侈品公司祺下擁有好多間高端品牌公司，其店鋪專賣店分佈在全世界所有城市，有了這些客戶強有力的支援，可以預見的將耒，公司業務肯定會蒸蒸日上，同時也能夠賺取更高的盈潤。

This thesis analyzes a business management model of Sin Xin Leather, a family enterprise from its humble beginnings till its success of an international leading brand today. Sin Xin Leather is a world-leading tannery that supplies fine and high-quality cowhide internationally.
1926, in order to escape the chaos caused by the Chinese civil war, Mr. Xu’s grandfather led all family members to leave from Chaoshan-Guangdong, China to Singapore. In an accidental situation, Grandfather Xu got acquainted with some Indonesian sailors who had brought some raw hides along with them. Upon learning about cowhide, he then seized the opportunity to start a business in trading of the skins. Singapore was under the British Colony at that point in time and some of the British soldiers had the knowledge to tan raw hides. Grandfather Xu tapped on their knowledge and expertise in tanning raw hides and went into tanning services as part of his business.
As the management of a small family business grew to be complex with the involvement of many family members, they started to leave the company after the passing of Grandfather Xu. With that, Mr. Xu and his father decided to re-organize the family business and started Sin Xin Leather in 1978. The core business of Sin Xin Leather was to import various type of cowhide, process and tan them into leathers and sell them globally to upmarket and luxurious fashion houses. These leathers are then made into products such as handbags, shoes, watchstraps and garment, and sold in high fashion boutiques.
The company gradually became well-established after many years of laborious management in day-to-day operations, funding, employing technologically-savvy personal, working with the cattle farmers, animal species/wildlife protection societies, etc. Quality of skins improved with the use of high-tech equipment and recruitment of talents. An increase in skins’ production led to increasing profits and the company was finally listed on the Singapore Stock Exchange (SGX) in 2008. Shortly after being listed, the company suffered in the 2008 financial crisis. The leather industry was temporarily affected but the business of Sin Xin Leather resumed gradually with a new management plan after a year of hard work.
In 2011, after a year of negotiations, Sin Xin Leather and two luxury brands from France and Italy, the world's top luxury goods organizations, finally came to an agreement and these top luxury businesses became a partner of the company. With these luxury companies’ several high-end luxury brands, they eventually became the company's customers – buying cow leather for their luxurious products. With the partnership and strong support of these customers, Sin Xin Leather foresees its increase in profits and business scaling to greater heights.

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