由於資訊時代的來臨以及網際網路的盛行，使得行動數據的需求備彰顯出來；而第三代傳輸協定的制定更延伸了手持式數位處理器（PDA）的觸角，使得手持式數位處理器無線上網的需求得以滿足；藍芽（Bluetooth）、IEEE 802.11等無線寬頻技術的發展，暢通了手持式數位處理器與其他資訊及周邊產品的溝通管道，至於PDA的發展架構已然成形，隨著無線通訊的快速發展，未來整合聲音、影像、GPS、指紋辨識、及Bluetooth等複合功能的PDA產品，將會隨著通訊市場的興起，而呈現大幅成長的榮景。
本研究筆者是以台灣PDA專業製造大廠為例，分析該公司從選擇進入該市場的經營策略到成為世界大廠的競爭策略，探討其使用Microsoft的Win CE 作業平台對抗當時獨霸一方的Palm平台，並擠下Palm成為世界龍頭的策略發展。本論文著重於該個案公司之競爭策略，並詳細記錄與分析該公司從默默無聞的代工廠到現今上市公司股王的心路歷程及在各階段蛻變時所採行的經營模式與競爭策略；期盼經由本論文之完成能夠瞭解其成功之模式並與學理相互驗證，進而對企業之發展有所貢獻。

Due to the coming of information era and the popularity of internet, it triggers the demand of mobile data transmission. Furthermore, the introduction of third generation transmission protocol extends the territory of Personal Digital Assistant（PDA）and satisfy the desire to surf internet wirelessly. The communication between PDA and other digital devices also become unobstructed because of the development of wireless broadband technology such as Bluetooth and IEEE 802.11. Therefore, the roadmap of PDA has gradually appeared and along with the acceleration of wireless communication, the market of the devices which integrated sound, image, GPS, finger print recognition and Bluetooth will be booming in the nearly future.
In this research, author uses a Taiwanese leading PDA manufacturer as an example to discuss the strategies which the company applies from entering the market to become the world leading company in this field and also analyze its strategy of adopting Microsoft Win CE platform to against and finally conquer the Palm system which was monopolized the market at that time. This e=thesis focuses on the competitive strategy and the operation model of this company applies on its different steps of qualitative change and detailed records and analyzes its path from an unknown OEM growing to a public offering company which has the highest stock market price. I hope that though the completion of this, we can understand the model it uses to get success and cross proved with the theory and at last, to have contribution to the development of business.

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