時下電子商務和大量客製化（MC）兩者有著密切的關係，而其整合已成為注目的議題，特別是在顧客參與的部分。
電子化大量客製化 (e-MC)為介於電子商務與大量客製化間的新名詞，於製鞋產業相關理論及實務研究較為缺乏，本研究針對顧客參與對此主題作探討。根據研究我們找出電子化大量客製化於製鞋產業兩種趨勢分別為非功能性及功能性大量客製化。藉由案例分析和比較，除了從文獻蒐集資訊，深入了解e-MC與顧客參與的不同關係，也對相關研究議題作探討。更進一步，在設計階段透過網路技術產生管理架構，結合大量客製化與創新並以此為出發點創造新的附加價值於製鞋產業大量客製化。我們相信這些新思維可以為電子化大量客製化策略建立良好基礎，不論是在製鞋業亦或其他行業。

Electronic business and Mass Customization (MC) nowadays have a close relationship and their integration has become the emerge discipline, especially in the issues related to customer involvement.
This study presents the relationship between e-business and MC in a new term of electronic MC (e-MC) with the focus into customer involvement and in footwear industry where a deficit exists in theory and practice researches. We then figure out the two different trends of electronic Mass Customization existing in Footwear Industry as Non-functional and Functional Mass Customization. With case analysis and comparison as well as collected information from secondary sources, we develop the insights of those different kinds of e-MC in the relationship with customer involvement, and related research issues are also discussed. Further, a managerial framework for the design stage with the combination between Mass Customization and Innovation based on Internet technology are generated and work as starting point to create new value added for Mass Customization process in Footwear industry. We believe those new ideas can lay a good foundation for electronic Mass Customization strategies to successfully start in Footwear industry as well as in other industries.

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