線上訂房平台是現今多數人外出旅遊訂房的管道，而主流的線上訂房平台主要分為兩類，一為OTA（Online Travel Agency）型，提供的房源多為連鎖飯店及商旅；另一為P2P（Peer-To-Peer）型，提供多元特色之民宿。本研究挑選Agoda與Airbnb為研究樣本，並使用文字探勘，比較OTA平台與P2P平台上，房客在住宿體驗後的評論的差異。本研究利用R語言進行文字探勘，找出各平台之評論關鍵字。
研究結果顯示，無論在何種訂房平台中，房間特性都是房客最重要的評論主題。而OTA平台中，房客更在意服務人員的服務態度；P2P平台中，房客更在意房東的親切感及交通機能性。最後，本研究利用R語言將研究結果做資料視覺化，產出各平台之關鍵字關聯圖，使研究結果更淺顯易懂，並根據研究結果提出管理上之意涵。

Accommodation rentals have a variety of internet distribution channels to help them sell rooms, including sites that have come to be called online travel agents (OTA) and peer-to-peer (P2P) accommodation rentals websites. This study comparatively examines two major online booking platforms, namely Agoda and Airbnb to explore the competitive edge of P2P accommodation in comparison to OTA by analysis the content of online reviews.
The results from analytics using text mining and word co-occurrence networks show that there are some discrepancies between these platforms. Particularly, the services of room attendant are crucial points for the guest who's renting on OTA, and the ease of transportation access is the essential on P2P websites.

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