Abstract
The purpose of my thesis is to find out the role of firm culture in rapid innovation system. Rapid
innovation in firm is a function of design and structure, which has cultural impact to build ideas.
Working environment is valuable, but without an adequate culture, a business will be limited in
its growth. The reason is environment is changing and it can’t be same with the time, but culture
remains same for longer time and can be inherited to upcoming challenges. To prove my
argument, thesis proposed six successful key factors for innovation culture. These success factors
are judged through case methodology. The first part is comparative study of success factors with
Global companies’ successful cases. The later part covers a deep comparative study with 3M
Taiwan.
The key success factors proposed from previous researchers are important artifact for developing
a culture that can sustain a rapid innovation system in the firm. 3M’s culture is its strongest asset
and its biggest challenge. Its innovation system with a wide diversity of businesses, geography,
and technologies are displaying success factors. It emphasizes the organizational and institutional
structures in such a way that it will develop a culture for the rate and direction of innovation
processes. It is a lesson for local companies to understand the importance of rapid innovation
culture. By following the principle concept and adopting these factors, they can be a leader in
near future.

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