獲利不佳與營業成本過高，為個案公司的痛點，故更需聚焦利基市場進行精準布局，確保個案公司於市場的競爭力，為本研究主要之目的。
軟性印刷電路板簡稱軟板，其可彎折特性利於有限空間的機構布局設計，主要應用以智慧型手機、電腦與消費性電子產品為主，其中智慧型手機因硬體機構空間有限，故大量採用軟板作為零組件間與主板連結之方案，成為軟板主要成長動能。
隨著智慧型手機由成成熟期邁入衰退期，導致現有主力產品需求減少，因此需要對市場開發與應用狀況進行分析，找出適合個案公司的利基市場，針對利基型產品的開發策略與戰略布局進行研究分析探討。
本研究利用PEST分析掃描企業外部環境，接著透過五力分析來探究企業所屬產業領域外部競爭強度，搭配SWOT分析從內部角度思考，評估個案公司的優勢和劣勢以及對應環境掃描後判定的機會與威脅。在整合內、外部分析結果後，使用TOWS矩陣來制定應對策略，再以產品生命週期理論盤點現有與預計布局產品所在的階段，最後使用BCG矩陣產品組合策略來進行所需之資源進行策略布局，以此進行戰略與規劃出未來三年產品開發策略藍圖，並以此研究流程標準化、建立未來產品開發策略布局及戰略規劃之流程，讓組織能永續經營。並定期更新檢討產品開發策略藍圖，以能符合最新市場產品應用需求。

Subpar profitability and high operating costs have emerged as pain points for the case company, necessitating a focused approach on niche markets for precise strategic positioning. The primary objective of this research is to ensure the competitive edge of the case company in the marketplace.
Flexible Printed Circuit Board (FPCB), known for their bendable properties, are advantageous for mechanical layout design in confined spaces. They are predominantly used in smartphones, computers, and consumer electronics. Smartphones, in particular, due to their limited hardware space, heavily rely on FPCB as a solution for connections between components and the main board, which serves as a major growth driver for FPCB.
With the maturation and subsequent decline of the smartphone market, there has been a decrease in demand for existing main products. This necessitates an analysis of market development and application status to identify niche markets suitable for the case company, and study the development strategies and strategic positioning for niche products.
This research employs PEST analysis to scan the external environment of the enterprise, followed by Porter's Five Forces analysis to investigate the external competitive intensity in the industry. A SWOT analysis is then conducted from an internal perspective to evaluate the strengths, weaknesses, opportunities, and threats of the case company. After integrating the results of internal and external analyses, a TOWS matrix is used to formulate response strategies. The Product Life Cycle theory is used to inventory existing and planned product stages. Finally, the BCG matrix is used to strategically allocate necessary resources for product portfolio strategy. This forms the strategic plan and future three-year product development strategy blueprint. Through this standardized research process, a procedure for future product development strategy and strategic planning is established, allowing for sustainable operation of the organization. Regular updates and reviews of the product development strategy blueprint are also recommended to meet the latest market product application requirements.

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