近年來，由於產業有越來越知識集中的趨勢，知識管理已經是企業中不可或缺的一環。雖然企業導入知識管理的案例隨處可見，但有將近一半以上效果不彰。由此可見，再導入的前置期及過程中勢必有許多需要探討之處。同時，我們也必須認清，所謂的知識管理不單只是導入一個知識管理系統而已，更應該將組織中個體間的知識分享以及知識管理與末端作業之整合的概念導入。
因此，本研究認為如果能有效管理並利用存在於組織中的社會關係，將會有助於激發企業中人員對分享知識的動機，且加強知識分享的能力。本研究透過社會資本與知識管理的觀點，以質性研究的方式，深入觀察三立電視公司知識管理導入的個案，並採用紮根理論分析方法歸納出了「標竿激勵」、「個人關係」、「協同互動」、「模組介面」四種由社會資本驅動的知識管理機制。這些機制皆是由組織中存在之社會關係衍生的資源驅動知識管理規則的發展所形成。最後，此研究也根據四個機制的特點歸納出了由「規模」及「位置」兩個構面組成的二元知識管理機制架構。
最後，希望本研究能夠提供欲導入知識管理的組織作為一個參考，藉此提升組織內部的知識分享狀態，實現高效率的知識管理導入。

As it has advanced into a knowledge-oriented generation in most of the indus-tries, knowledge management nowadays has become a crucial business process in incumbent firms. It can be seen that corporate spending on knowledge management projects has substantially increased, however, it is estimated that more than half of the projects exerted no significant impact on the adopting organizations. Furthermore, it is essential to distinctly recognize that knowledge management is not only about implementing a system but improving the condition of knowledge sharing and aligning the KM concepts with the end operations.
Thus, this study believes that if social relationships residing amongst organization are well managed can underlie the motivation of people to share knowledge, and improve knowledge sharing capabilities in incumbent enterprises. Based on the rationales of social capital and knowledge management, this study adopted the qualita¬tive research and grounded theory analysis method and took Sanlih E-Television Inc. as the case subject. Subsequently, four designs of social capital enabled KM mecha¬nisms are summarized: Benchmarking incentive, Personal relationship, Interac¬tive collaboration, Modularity interfaces. These mechanisms are formed by the social capitals, and the knowledge management rules enabled by them. Moreover, they can be categorized into a two-dimensional structure that comprises the dimensions of “position in process” and “scale and involvement” in terms of their attributes.
After all, the current study expects to provide a guidance leading to better knowledge sharing condition for those organizations who intend to carry out knowledge management implementation in the future.

English
Adams, B. N. (1967). Interaction theory and the social network. Sociometry, 64-78.
Alavi, M., & Leidner, D. E. (2001). Review: Knowledge management and knowledge management systems: Conceptual foundations and research issues. MIS quarterly, 107-136.
Albert, S. (1998). Knowledge management: living up to the hype?. Midrange Systems, 11(13), 52.
Aldrich, H., & Herker, D. (1977). Boundary spanning roles and organization structure. Academy of Management Review, 2(2), 217-230.
Anand, P., & Singh, M. D. (2011). Understanding the Knowledge Management. International Journal of Engineering Science and Technology, 3(2), 926-939.
Arora, A., Gambardella, A., & Rullani, E. (1997). Division of labour and the locus of inventive activity. Journal of Management & Governance, 1(1), 123-140.
Baldwin, C. Y., & Clark, K. B. (1997). Managing in an age of modularity. Harvard business review, 75(5), 84.
Baldwin, C. Y., & Clark, K. B. (2006). Modularity in the design of complex engineering systems (pp. 175-205). Springer Berlin Heidelberg.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.
Baron, S., Field, J., & Schuller, T. (Eds.). (2000). Social Capital: Critical Perspectives: Critical Perspectives. Oxford University Press.
Beck, F., & Diehl, S. (2011, September). On the congruence of modularity and code coupling. In Proceedings of the 19th ACM SIGSOFT symposium and the 13th European conference on Foundations of software engineering (pp. 354-364). ACM.

Bock, G. W., Zmud, R. W., Kim, Y. G., & Lee, J. N. (2005). Behavioral intention formation in knowledge sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate. MIS quarterly, 87-111.
Boisot, M. (1995). Information space: A framework for learning in organizations, institutions and culture. Cengage Learning Business Pr.
Boland Jr, R. J., & Tenkasi, R. V. (1995). Perspective making and perspective taking in communities of knowing. Organization science, 6(4), 350-372.
Bounfour, A. (2003). The management of intangibles: The organisation's most valuable assets (Vol. 16). Psychology Press.
Bourdieu, P. (1986). The Forms of Capital. Handbook of Theory and Research of for the Sociology of Education, New York: Greenwood.
Brass, D. J. (1995). Creativity: It’s all in your social network. Creative action in organizations, 94, 99.
Brian, K. (2007). OECD Insights Human Capital How what you know shapes your life: How what you know shapes your life. OECD Publishing.
Brusoni, S., & Prencipe, A. (2001). Unpacking the black box of modularity: technologies, products and organizations. Industrial and Corporate Change,10(1), 179-205.
Bullen, P., & Onyx, J. (1999). Social capital: Family support services and neighbourhood and community centres in NSW. Local Community Services Association.
Camp, R. C. (1989). Benchmarking: the search for industry best practices that lead to superior performance.
Chen, C. J., & Huang, J. W. (2007). How organizational climate and structure affect knowledge management—The social interaction perspective. International Journal of Information Management, 27(2), 104-118.
Chow, W. S., & Chan, L. S. (2008). Social network, social trust and shared goals in organizational knowledge sharing. Information & Management, 45(7), 458-465.

Chua, A. (2002). The influence of social interaction on knowledge creation. Journal of Intellectual Capital, 3(4), 375-392.
Coleman, J. S. (1988). Social Capital in the Creation of Human Capital. American journal of sociology, S95-S120.
Coleman, J. S. (1995). Grundlagen der Sozialtheorie. Band 1: Handlungen und Handlungssysteme. Munchen: Oldernbourg.
Cote, S., & Healy, T. (2001). The well-being of nations: The role of human and social capital. Paris: Organisation for Economic Co-operation and Development.
Crowther, J., Tett, L., & Edwards, V. (2008). Building connections, getting involved: measuring social capital outcomes of community learning and development. The Scottish Government.
Davenport, T. H., & Prusak, L. (1998). Working knowledge: How organizations manage what they know. Harvard Business Press.
Davis, J. H. (1973). Group decision and social interaction: A theory of social decision schemes.
Dillenbourg, P., Traum, D., & Schneider, D. (1996). Grounding in multi-modal task-oriented collaboration. In Proceedings of the European Conference on AI in Education (pp. 401-407).
Drucker, P. F. (1999). Knowledge-worker productivity: The biggest challenge. The knowledge management yearbook 2000-2001.
Ekkerink, R. (2008). Boundary spanning activity: does environmental uncertainty make a difference?. A research to the perception of the dutch manager of the dutch Sme on the spanish market.
Erickson, B. H. (1988). The relational basis of attitudes. Social structures: A network approach, 99, 121.
Festinger, L. (1954). A theory of social comparison processes. Human relations, 7(2), 117-140.
Filemon, A., & Uriarte, J. (2008). Introduction to Knowledge Management. ASEAN Foundation, Jakarta, Indonesia.
Fukuyama, F. (1995). Trust: The social virtues and the creation of prosperity(pp. 61-7). New York: Free Press.
Fukuyama, F. (1999). Social Capital and Civil Society.
Granovetter, M. S. (1973). The strength of weak ties. American journal of sociology, 1360-1380.
Grootaert, C., & Van Bastelaer, T. (2001). Understanding and measuring social capital: a synthesis of findings and recommendations from the social capital initiative. Social Capital Initiative Working Paper, (24).
Hanifan, L. J. (1916). The rural school community center. Annals of the American Academy of political and Social Science, 67, 130-138.
Hansen, M. T. (1999). The search-transfer problem: The role of weak ties in sharing knowledge across organization subunits. Administrative science quarterly, 44(1), 82-111.
Hendriks, P. (1999). Why share knowledge? The influence of ICT on the motivation for knowledge sharing. Knowledge and process management, 6(2), 91-100.
Hoffman, J. J., Hoelscher, M. L., & Sherif, K. (2005). Social capital, knowledge management, and sustained superior performance. Journal of Knowledge Management, 9(3), 93-100.
Hauberer, J. (2011). Social Capital Theory. Springer Fachmedien.
Inkpen, A. C., & Tsang, E. W. (2005). Social capital, networks, and knowledge transfer. Academy of management review, 30(1), 146-165.
Iqbal, J., & Mahmood, Y. (2012). Reviewing Knowledge Management Literature.
Johnson, D., Headey, B., & Jensen, B. (2003). Communities, social capital and public policy: literature review. Melbourne Institute of Applied Economic and Social Research.
Jones, E. E., & Gerard, H. (1967). Foundations of social psychology.
Knoke, D. (1999). Organizational Networks and Corporate Social Capital. InCorporate social capital and liability (pp. 17-42). Springer US.
Kogut, B., & Zander, U. (1996). What firms do? Coordination, identity, and learning. Organization science, 7(5), 502-518.
Langlois, R. N. (2002). Modularity in technology and organization. Journal of Economic Behavior & Organization, 49(1), 19-37.
Lema, N. M., & Price, A. D. F. (1995). Benchmarking: performance improvement toward competitive advantage. Journal of Management in Engineering, 11(1), 28-37.
Lin, H. (2013). How network bricolage resource activation achieve collaborate value creation-A Case Study of Savecom Telecomm.
Lin, N. (1999). Building a Network Theory of Social Capital. Connections, 22(1), 28-51.
Lin, N. (2001a). Social Capital: A Theory of Structure and Action (London and New York, Cambridge University Press).
Linden, R. M. (2003). Working across boundaries: Making collaboration work in government and nonprofit organizations. John Wiley & Sons.
Lucier, C. E., & Torsilieri, J. D. (1997). Why knowledge programs fail: A CEO’s guide to managing learning. Strategy & Business, 9(4), 14-28.
Mannan, S. (Ed.). (2004). Lees' Loss prevention in the process industries: Hazard identification, assessment and control. Butterworth-Heinemann.
Massa, S., & Testa, S. (2009). A knowledge management approach to organizational competitive advantage: Evidence from the food sector. European Management Journal, 27(2), 129-141.
Mitzal, B. (1996). Trust in modern societies. Polity, Cambridge.
Moran, P., & Ghoshal, S. (1996, August). VALUE CREATION BY FIRMS. In Academy of Management Proceedings (Vol. 1996, No. 1, pp. 41-45). Academy of Management.
Nahapiet, J. (1996). Managing relationships with global clients: Value creation through cross-border networks. In 16th annual conference of the Strategic Management Society, Phoenix, AZ.
Nahapiet, J., & Ghoshal, S. (1998). Social Capital, Intellectual Capital, and the Organizational Advantage. Academy of management review, 23(2), 242-266.
Nonaka, I., & Takeuchi, H. (1995). The knowledge-creating company: How Japanese companies create the dynamics of innovation. Oxford university press.
O’Dell, C., & Grayson, C. J. (1998). If only we knew what we know. California management review, 40(3), 154-174.
Pondy, L. R., & Mitroff, I. I. (1979). Beyond open system models of organization. Research in organizational behavior, 1(1), 3-39.
Portes, A. (2000). Social Capital: Its Origins and Applications in Modern Sociology. LESSER, Eric L. Knowledge and Social Capital. Boston: Butterworth-Heinemann, 43-67.
Puttman, R. D. (1993). The Prosperous Community: Social Capital and Public Life. The American Prospect.
Putnam, R. D. (1995). Tuning in, Tuning out: The Strange Disappearance of Social Capital in America. PS: Political science & politics, 28(04), 664-683.
Ring, P. S., & Van de Ven, A. H. (1992). Structuring cooperative relationships between organizations. Strategic management journal, 13(7), 483-498.
Ring, P. S., & Van de Ven, A. H. (1994). Developmental processes of cooperative interorganizational relationships. Academy of management review,19(1), 90-118.
Roxas, B. G. (2008). Social capital for knowledge management: the case of SMEs in the Asia Pacific region. Asian Academy of Management Journal,13(2), 57-77.
Salopek, J. J. (2000). Common knowledge: how companies thrive by sharing what they know.
Salvador, F., Forza, C., & Rungtusanatham, M. (2002). Modularity, product variety, production volume, and component sourcing: theorizing beyond generic prescriptions. Journal of Operations Management, 20(5), 549-575.
Sanchez, R., & Mahoney, J. T. (1996). Modularity, flexibility, and knowledge management in product and organization design. Strategic management journal, 17(S2), 63-76.
Sousa, C. A., & Hendriks, P. H. (2006). The Diving Bell and the Butterfly The Need for Grounded Theory in Developing a Knowledge-Based View of Organizations. Organizational Research Methods, 9(3), 315-338.
Stevens, W. P., Myers, G. J., & Constantine, L. L. (1974). Structured design. IBM Systems Journal, 13(2), 115-139.
Szulanski, G. (1996). Exploring internal stickiness: Impediments to the transfer of best practice within the firm. Strategic management journal, 17(S2), 27-43.
Tannenbaum, S. I., & Alliger, G. M. (2000). Knowledge management: clarifying the key issues. International Association for Human Resource Information Management (IHRIM).
Thomson, A. M., & Perry, J. L. (2006). Collaboration processes: Inside the black box. Public administration review, 66(s1), 20-32.
Toro, U., & Joshi, M. (2012). ICT in Higher Education: Review of Literature from the Period 2004-2011. International Journal of Innovation, Management and Technology, 3(1), 20-23.
Turner, J. H. (1986). The mechanics of social interaction: Toward a composite model of signaling and interpreting.
Turner, J. H. (1988). A theory of social interaction. Stanford University Press.
Tushman, M. L. (1977). Special boundary roles in the innovation process. Administrative science quarterly, 587-605.
Tushman, M. L., & Scanlan, T. J. (1981). Boundary spanning individuals: Their role in information transfer and their antecedents. Academy of Management Journal, 24(2), 289-305.
Walker, G., Kogut, B., & Shan, W. (1997). Social Capital, Structural Holes and the Formation of an Industry Network. Organization science, 8(2), 109-125.
Wang, S., & Noe, R. A. (2010). Knowledge sharing: A review and directions for future research. Human Resource Management Review, 20(2), 115-131.
Weimann, G. (1983). The strength of weak conversational ties in the flow of information and influence. Social Networks, 5(3), 245-267.
Widen-Wulff, G., & Ginman, M. (2004). Explaining knowledge sharing in organizations through the dimensions of social capital. Journal of Information Science, 30(5), 448-458.
Williams, P. (2002). The competent boundary spanner. Public administration,80(1), 103-124.
Wood, J. V. (1989). Theory and research concerning social comparisons of personal attributes. Psychological bulletin, 106(2), 231.
Woolcock, M. (1998). Social Capital and Economic Development: Toward a Theoretical Synthesis and Policy Framework. Theory and society, 27(2), 151-208.
Yang, J. T., & Wan, C. S. (2004). Advancing organizational effectiveness and knowledge management implementation. Tourism Management, 25(5), 593-601.
Yli‐Renko, H., Autio, E., & Sapienza, H. J. (2001). Social capital, knowledge acquisition, and knowledge exploitation in young technology‐based firms. Strategic management journal, 22(6‐7), 587-613.
Zanjani, M. S., & Mehregan, M. R. (2009). Knowledge Management Mechanisms In Programmes.
Zhou, J., Shin, S. J., Brass, D. J., Choi, J., & Zhang, Z. X. (2009). Social networks, personal values, and creativity: evidence for curvilinear and interaction effects. Journal of Applied Psychology, 94(6), 1544.
Chinese
王中天，2003，社會資本: 概念、源起、及現況。 問題與研究，42(5)，139-163。
柯尹喬，2010，台灣偶像劇品牌建構要素之初探性研究－以三立偶像劇為例。世新大學。
徐啟智，2002，有線電視頻道區隔定位與整合行銷傳播運用之研究－以三立電視為例。世新大學。
彭安麗，2004，組織知識管理能力之研究－社會資本的觀點。國立政治大學。
劉哲良，2005，從社會資本觀點探討知識分享，組織學習對組織學習績效影響之研究。大同大學。