Recently, organic products have been received enormous attention throughout the world due to an increase in customer awareness regarding health issues and environmental problems. More and more people are opting for healthier options. However, organic offerings remain a niche market. With high price issue, huge capital, production specialization, customers' limited knowledge regarding organic products, organic certifying process, and more, have made many companies cannot survive in this intense competition.

The purpose of this research is to identify what kind of business strategy that has been developed and implemented by Organic Seeds, Thailand's leading organic superfood producer as a case study. The findings show that Organic Seeds is focusing on offering and delivering high- quality products to pass the value to customers through never-ending product development and innovation. Moreover, Organic Seeds also concentrates on specific marketing strategies to reach both current and potential customers. Lastly, the company prioritizes customer satisfaction which is significant for the company's growth.

Recently, organic products have been received enormous attention throughout the world due to an increase in customer awareness regarding health issues and environmental problems. More and more people are opting for healthier options. However, organic offerings remain a niche market. With high price issue, huge capital, production specialization, customers' limited knowledge regarding organic products, organic certifying process, and more, have made many companies cannot survive in this intense competition.

The purpose of this research is to identify what kind of business strategy that has been developed and implemented by Organic Seeds, Thailand's leading organic superfood producer as a case study. The findings show that Organic Seeds is focusing on offering and delivering high- quality products to pass the value to customers through never-ending product development and innovation. Moreover, Organic Seeds also concentrates on specific marketing strategies to reach both current and potential customers. Lastly, the company prioritizes customer satisfaction which is significant for the company's growth.

ABSTRACT
ACKNOWLEDGEMENT
TABLE OF CONTENT
LIST OF FIGURES
LIST OF TABLES

CHAPTER 1. INTRODUCTION
1.1 Research Motivation and Background
1.2 Research Objectives
1.3 Research Content
1.4 Research Flowchart

CHAPTER 2. LITERATURE REVIEW
2.1 Organic
2.2 Superfoods
2.3 Value Chain Analysis
2.4 Core Competency
2.5 Competitive Advantage
2.6 Differentiation
2.7 Strategic Marketing
2.8 Positional Advantage
2.9 Customer Loyalty
2.10 E-commerce

CHAPTER 3. RESEARCH METHODOLOGY
3.1 Research Design
3.2 Data Collection Methods
3.3 Data Analysis
3.4 Research Limitations

CHAPTER 4. INDUSTRY AND COMPANY ANALYSIS
4.1 Industry Analysis
4.2 Company Analysis

CHAPTER 5. CASE STUDY ANALYSIS
5.1 Organic Seeds' Core Competency
5.2 STP Framework
5.3 Value Chain Analysis
5.4 Challenges
5.5 Future Plan

CHAPTER 6. CONCLUSION AND RECOMMENDATIONS
6.1 Conclusion
6.2 Recommendations

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