面對數位化浪潮，傳統產業該用什麼方法進行轉型，增加自身競爭力？在新數位時代，商
業模式、消費者需求和科技是未來轉型成功的三大關鍵，企業在進行數位轉型時，需要思考商
業模式與執行策略、在差異化客戶體驗與科技運用，有效提升企業的競爭力。

數位化時代來臨，企業會面臨變革的主要原因有三，包括；第一是市場改變；第二則是競
爭改變；第三是使用者環境改變，這三項變因、讓企業期盼透過數位轉型與創新商模，來增加
自身的競爭力。

企業必須能夠站在「消費者立場」思考每一個服務的需要與必要之差異性，針對實際的狀
況設計差異化體驗旅程藍圖，然後透再過數位化工具，收集分析與學習消費者意圖，提供即時
的反饋與互動引導，讓消費者自由地掌握交易的過程。再運用新的數位科技，例如；雲端、
AI 人工智慧、虛擬實境、物聯網、行動運算、大數據等，因應外界複雜環境，透過與客戶的
互動，一起設計創新的解決方案。

在數位文化與人才的建立上，必須鼓勵內部人員與外部專家，透過數位科技一起改變過去
的工作方式，進行創新的提案與實施，並在員工的訓練加入合適的數位工具運用，建立分享機
制，讓數位的原生代教導資深員工新的數位應用。

在新的數位時代，商業模式、消費者需求和科技是未來轉型成功的三大關鍵，企業進行數
位轉型時，必須有完整的策略思考架構，同時思考商業模式與策略、差異化客戶體驗與科技運
用，以提升企業的競爭力，成為未來的數位贏家。

In the face of the wave of digitalization, what methods should traditional industries use to transform and increase their competitiveness? In the new digital era, business models, consumer needs and technology are the three key to future transformation success. When companies are in the process of digital transformation, they need to think about business models and execution strategies, differentiated customer experience and technology, and effectively improve the company competitiveness. The digital age is coming. The three main reasons that enterprises face changes list as following: the first one is market changes, the second one is competition change, and the third one is user environment change. These three causes drive the company to achieve digital transformation and
innovative business models to increase their competitiveness. Companies must be able to think about the needs and necessary differences of each service from the "consumer standpoint", design a blueprint for the different experience journeys based on actual
conditions, and then collect digital analysis tools to collect analysis and learn consumer intent. Instant feedback and interactive guidance allow consumers to freely master the process of trading. Then use new digital technologies, such as cloud, Artificial Intelligence, virtual reality, Internet of Things, mobile computing, big data, in response to the complex environment of the outside world, through the interaction with customers, design innovative solutions. In the establishment of digital culture and talents, internal staff and external experts must be encouraged to change the way of working in the past through digital technology, to carry out innovative proposals and implementation, and to use appropriate digital tools in employee training to establish a sharing mechanism. Let the digital natives teach senior employees new digital applications. In the new digital era, business models, consumer needs and technology are the three keys to future transformation success. When companies are transforming digitally, they must have a complete strategic thinking structure, and also integrate business models and strategies, and differentiated customer experiences and technologies in the hope of enhancing the competitiveness of enterprises and becoming the winner of the future.

一、英文文獻
Damanpour, F. (1991),“Organizational innovation: A Meta-Analysis of Effects of
Determinants and Moderators”, Academy of management journal, Vol. 34(3),
pp555-590.

Lavy & Merry（1988）, “Organizational Transformation：Revitalizing Organization for a Competitive World”. Jessey-Bass Inc.

Kilmann, R. H., and Covin, T. J. (1988), “Corporate Transformation ：Revitalizing organizations for a Competitive World”, Jossey- Bass Inc.

Bibeault, D. B.（1982, 1988）, “Corporate Turnaround-How Managers Turn Losers into Winners”, McGraw-Hill Book Company

Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changer, and Challengers. Wiley

二、中文文獻
吳凱琳譯，創新的兩難，企業面對新科技的掙扎與抉擇。
周旭華譯，勇於創新，組織的改造與重生。
周佳欣，1997，台灣中小企業策略性轉型之研究，東吳大學企業管理研究所碩士論文。

三、參考網站
內政部統計網站
行政院工業局
行政院主計處
104 人力資源網站
巨匠電腦官網
巨匠雲端官網