傳統的企業競爭策略，常常強調資源重分配式的敵我消長；而今日的企業生存策略，越來越重視價值創新及互惠合作。

價值創新，是企業在變動的大環境下永保基業長青的重要元素。本文以個案研究的方式，深入觀察個案公司的創新軌跡。本文描述個案公司（趨勢科技）盤點核心競爭力、正視營運的風險，以及規劃價值創新的實際作為。

Traditional corporate competitive strategies are often set to maximize the corporate benefits, on the basis of resource re-allocation within the industry. Corporation survival strategies nowadays, on the other hand, are more focused on the creation of new corporate value, through innovations and cooperations.
Value innovation plays an important role for a corporate to keep in a good shape in a continuously turbulent environment.

By taking a case-study approach, this arcticle is aimed to observe the innovative business activities for a chosen case in depth. A series of real-case examples are described in this article to illustrate how the selected case company, Trend Micro, leverages its core competency, face its operational risks, and shape its value innovation strategies.

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