研究生: |
汪邦渝 Pang-Yu Wang |
---|---|
論文名稱: |
台灣筆記型電腦代工產業的未來發展趨勢分析 Analysis on the Future Development Trend of Taiwan 's Notebook Computer Foundry Industry |
指導教授: |
張順教
Shun-Chiao Chang |
口試委員: |
張光第
Gordon-Chang 賴法才 Fav-Tsoin Lai |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 企業管理系 Department of Business Administration |
論文出版年: | 2017 |
畢業學年度: | 106 |
語文別: | 中文 |
論文頁數: | 59 |
中文關鍵詞: | 筆記型電腦代工 |
外文關鍵詞: | NB |
相關次數: | 點閱:285 下載:1 |
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近年來全球貿易環境驟變,台灣製造出口業走得艱辛,台灣製造業在全球有許多領域具備高度競爭力,從汽車零組件、機械、紡織、電子業及高科技產業,尤其是在筆記型電腦代工產業部分。
台灣曾經在NB代工出貨量超過全球90%的筆電市場供貨量,然而近幾年平板、智慧型手機普及,直接衝擊全球的筆電市場,影響台灣NB代工產業。面對詭譎的全球NB市場,將從目前各品牌筆電在的市佔率至委外代工比率分析,再透過PORTER的五力探討現有競爭者強度、 新加入者威脅、替代品威脅、客戶的議價能力、供應商的議價力,再透過SWOT來瞭解目前筆電代工的優略勢,再利用SWOT預測未來5年後筆電代工業者的發展,讓學習者可以剖析過去筆電代工的獲利來源及競爭優勢,思考5年後筆電代工業者的發展趨勢,來確保決策的執行與成效。
In recent years, the global trading environment has changed dramatically. Taiwan's manufacturing and export industry has gone through the hardships. Taiwan's manufacturing industry has a high degree of competitiveness in many fields, from auto parts, machinery, textile, electronics and high-tech industries, especially in notebook Computer foundry industry part.
Taiwan has been in the NB ODM shipments of more than 90% of the global pen market supply, but in recent years, flat, smart phone popularity, a direct impact on the global notebook market, affecting Taiwan NB foundry industry. The face of the treacherous global NB market, from the current brand pen in the market share to the outsourcing of the foundry ratio analysis, and then through the PORTER five forces to explore the strength of existing competitors, new entrants threat, the threat of alternatives, customers Of the bargaining power, the bargaining power of suppliers, and then through the SWOT to understand the current advantages of the pester, and then use SWOT forecast the next five years after the development of pen founders, so that learners can analyze the past pen The profit source and competitive advantage of the work, thinking about five years after the development trend of pen manufacturers, to ensure the implementation of decision-making and effectiveness.
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