International Strategy in Indonesian Supermarket Industry:
A Case Study of Carrefour Indonesia

Carrefour Indonesia as one of the giant retailer in Indonesia, since its establishment in 2008 has already become one of the major player in Indonesian retailing industry. Carrefour Indonesia as a part of Carrefour S. A. has implemented various ways with a wide range of consideration behind in order to be able to achieve this market leader position, maintaining the company characteristics as an international company and also adapting to local market conditions.
This research includes the analysis of the reason why Carrefour international chose Indonesia as its international market expansion destination, what was the entry mode selected by Carrefour to enter Indonesian market, and what are the key success factors of Carrefour Indonesia to be able to gain its position as a market leader in Indonesian retailing industry.
There are six Key Success Factors which currently belongs to Carrefour Indonesia. In order to be able to maintain its leader position, Carrefour Indonesia needs to keep on improving and innovating, as well as being aware of various appearing threats from the local and international enterprises, to ensure its sustainability to be the Indonesian leader.

International Strategy in Indonesian Supermarket Industry:
A Case Study of Carrefour Indonesia

Carrefour Indonesia as one of the giant retailer in Indonesia, since its establishment in 2008 has already become one of the major player in Indonesian retailing industry. Carrefour Indonesia as a part of Carrefour S. A. has implemented various ways with a wide range of consideration behind in order to be able to achieve this market leader position, maintaining the company characteristics as an international company and also adapting to local market conditions.
This research includes the analysis of the reason why Carrefour international chose Indonesia as its international market expansion destination, what was the entry mode selected by Carrefour to enter Indonesian market, and what are the key success factors of Carrefour Indonesia to be able to gain its position as a market leader in Indonesian retailing industry.
There are six Key Success Factors which currently belongs to Carrefour Indonesia. In order to be able to maintain its leader position, Carrefour Indonesia needs to keep on improving and innovating, as well as being aware of various appearing threats from the local and international enterprises, to ensure its sustainability to be the Indonesian leader.

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