本研究觀察到近數十年有許多設計師自行創業的現象，這些設計師成立企業之後，目標皆是希望透過發行與曝光，持續而穩定的銷售產品以維持企業發展。但是新興設計師企業普遍缺乏足夠的資源來操作如同一般大型企業所使用的曝光方式。從文獻中得知對於新興企業來說，有了資源就等於掌握使企業持續發展的競爭優勢。因此本研究採取多重個案研究法，以十家設計企業為研究個案，藉由焦點團體訪談，了解這十家設計企業如何規劃行銷策略、以及如何在國內外市場鋪設通路以進行推廣。理論方面，本研究以資源基礎理論(RBV)和資源依賴理論(RDV)、從企業內部出發和從外部環境兩個角度切入分析，研究結論期望能給予欲創業的新興設計師關於規劃短期與長期的行銷曝光策略上的建議。

It`s been observed that there have been a great deal of design entrepreneur phenomena going on globally. These design enterprises all wish to have a steady growth on their businesses by using sufficient marketing strategies and distribution channels. From the literature review, it is known that the key to maintain a competitive advantages is to possess the resources, which most design enterprises are lack of. Therefore, this study selected ten new design enterprises, using multiple case researches and proceeded with focus groups interviews, to better understand how these design enterprises plan their marketing strategies, and promote products overseas. By analyzing the material with thesises such as Resource-Based View and Resource Dependency View, this study expect to give advises to the new design enterprises of how to make both short term and long term marketing strategies and help designers better access with resources both inside and outside their enterprises.

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網路資料：
1. Bernard Chan(無日期)。讓舉家來台創業的香港人，告訴你為什麼台灣做 Startup 有很大的優勢。2015年3月5日，取自：http://www.inside.com.tw/2015/03/05/let-me-tell-you-why-taiwan-is-great-for-startups
2. Bradford Shellhammer(n. d.). You're a design entrepreneur，not a designer, 2015/03/10. Retrieved from：http://www.dezeen.com/2015/03/10/bradford-shellhammer-opinion-design-entrepreneur-not-designer-business-e-commerce-branding/
3. Stefano Giovannoni (n.d. ). Most design brands "will disappear" withinfive years says Stefano Giovannoni, 2015/02/28. Retrieved from：http://www.dezeen.com/2015/02/28/stefano-giovannoni-most-design-brands-will-disappear-within-five-years-design-indaba-2015/
4. 新獲利世代：商業模式九宮格的整理應用(無日期)。數位行銷集客誌，2014年8月26日。取自：http://www.ccgic.com/blog/2014/08/26/%E6%96%B0%E7%8D%B2%E5%88%A9%E4%B8%96%E4%BB%A3%EF%BC%9A%E5%95%86%E6%A5%AD%E6%A8%A1%E5%BC%8F%E4%B9%9D%E5%AE%AE%E6%A0%BC%E7%9A%84%E6%95%B4%E7%90%86%E6%87%89%E7%94%A8/