為因應消費者對產品差異性以及象徵意義的需求，許多設計師將自身的生活經驗或體悟作為產品的設計語言，透過與使用者的認知和內心情感相互呼應，賦予產品新的意義以及社會認同，並藉此提升產品的附加符號價值。本文採用卡片分群與質性訪談之形式，探討日常生活中使用者對於產品符號的聯想、認知與思考邏輯過程，歸納出於使用者生活經驗中所建構的符號認知，可涵蓋「模仿自然生態」、「擬人」、「人造物的轉換」、「科技的衍生」、「操作聯想」、「共同的人類行為」、「故事與情境的營造」、「地方文化」、「社會時事與議題」、以及「反差的認知與感受」等10種經驗面向；且這些面向彼此之間可互相交集，亦能藉由肖像、指示和象徵等三種符號形式相繼呈現。接著，以問卷調查法進一步了解不同經驗屬性所設計的產品，於辨識程度和喜好度的關聯性與差異性。研究發現，產品辨識度的高低和所引發的愉悅喜好感受為正相關之關係，但綜觀不同經驗屬性的產品辨識度和喜好度的高低排名比較，兩者非必然之關係，辨識度排名高的經驗類別，其喜好度評價不一定會隨之提升，反之亦然。
最後，研究統整出將生活經驗轉譯為產品符號之流程架構與設計手法，作為後續相關研究發展之參考依據，並提供以生活經驗作為設計題材時可切入的方向和應注意的事項，希冀幫助設計師構思產品之設計時，能夠著重於如何誘發使用者經驗的連結，或是運用有效的刺激加以強化情感的衝擊力道。

As a way to cope with product differences from consumers as well as their needs for symbolic meanings, a lot of designers use their own experiences or understandings as the product design languages. To improve the added values of product symbolisms, new meanings of the products and the social identity were created by corresponding between users’ cognitions and their own internal emotions. Card sorting and qualitative interview were adopted to investigate the users’ associations, cognitions and logical thinking processes with product symbols from their daily lives. According to the results of card sorting and interviews, the study outlines ten kinds of living experiences people associate with products, ranging from“imitation of natural ecology”, “anthropomorphic”, “transfer of man-made products”, “derivatives from technologies”, “operational associations”, “common human behaviors”, “fabrication of stories and scenarios”, “local cultures”, “society and ideology”, as well as “contrast cognitions and feelings”. Not only all the experience aspects can intersect with each other, they can also present with three kinds of symbolic forms as icon, index and symbol.
A questionnaire survey was then employed to understand what the correlation and discrepancies are on the degree of perception and preference according to products designed by different experience attributes. As the result of the study, the relation between the degree of product perception and the pleasure feeling is a positive correlation. While in comparison with the ranking on perception and preference of products with different experience attributes, there is no definite relationship between the two, in other words, the experience categories with high ranking on the degree of perception, the valuations on the degree of preference are not necessarily increased at the same time, and vice versa.
This paper makes organization of living experiences, to translate them into process flow construct and design approaches on product symbols. This can be the basis of references for the related research developments, and offer some suggestions for product design with the living experiences as the direction. And in hope to assist designers on the idealization of product designs and to put emphasis on how to trigger connections on the users’ experiences, or to reinforce the impacts of emotions with the effective stimulations.

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