本研究探討利用手機藍芽功能下載行動數位內容其使用者介面設計對顧客滿意度之影響，研究架構參考Wang and Liao (2007) 在行動商務之研究中，所提出使用者介面影響顧客滿意度之概念，以行動數位內容之「內容品質」、「內容外觀」、「服務品質」、「易用性」構面來衡量顧客滿意度。
研究結果發現，受測者對於內容品質及易用性的評價越趨於正向，其顧客滿意度越高；而對於內容外觀的評價越趨於正向，其顧客滿意度卻反而下降。本研究根據受測者生活型態，將其分為「傳統媒體接收族群」與「網路口碑探索族群」，傳統媒體接收族群對於行動數位內容之內容品質、內容外觀、服務品質、易用性四項構面皆表重視，其中最重視的是內容品質；網路口碑探索族群則只重視內容品質以及易用性，其中最為重視易用性。
本研究的貢獻在於將Wang and Liao (2007) 針對大螢幕設計之使用者介面應用到像手機這樣的小螢幕上，在不同的地點設置相關及統整的資訊，透過藍芽傳輸將行動數位內容發送至使用者手機中，藉此了解其顧客滿意度，研究結果顯示Wang and Liao呈現於大螢幕之使用者介面應用在小螢幕上時，仍有不足之處，因此本研究建議未來可修改架構及問項，將其修改成適合小螢幕閱讀的型態。

　　This paper discussed the impacts of mobile digital contents and user interface design on customer satisfaction. The research model was referenced from Wang and Liao's research about the user interface that influencing customer satisfaction in mobile-commerce. This paper used content quality, appearance, service quality, and ease to use to measure customer satisfaction.
　　This paper discovered that when the users evaluate content quality and ease to use higher, the customer satisfaction increased. While when they evaluate appearance higher, the customer satisfaction decreased. This paper also split the sample into conventional media group and internet searching group according to life style. Conventional media group paid attention to content quality, appearance, service quality, and ease to use, where content quality is the most. Internet searching group paid attention to content quality and ease to use, where ease to use is the most.
　　This paper applied the user interface design of large screen to small screen like cellphone and used bluetooth technology to send the mobile digital contents to users’ cellphone in order to measure customer satisfaction. This paper concluded the application to small screen is still insufficient. For this reason, this paper suggested that the future research should modify the model to the form that fit with small screen.

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