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研究生: 黃建峰
Chien-Feng Huang
論文名稱: 拯救客戶破產危機-以德國百年品牌為例
Relieve the customer’s bankruptcy crisis: A case study of an one-hundred year brand in Germany
指導教授: 曹譽鐘
Yu-Chung Tsao
口試委員: 王孔政
Kung-Jeng Wang
喻奉天
Vincent F. Yu
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業管理系
Department of Industrial Management
論文出版年: 2015
畢業學年度: 103
語文別: 中文
論文頁數: 48
中文關鍵詞: 企業風險評估資源拼湊理論專案管理協同演化競合理論
外文關鍵詞: Enterprise Risks Valuation, Resource Bricolage Theory, Projectsmanagement, Co-evolution
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  • 2009年金融風暴後期,全球商用車市場衰退39%歐洲、美洲、日本陸續爆發破產保護與企業併購問題,由於全球化的企業經營模式,風險環境已不限定在單一地區,從原料廠、加工廠、零件供應商、品牌商,所有供應鏈皆受衝擊影響,在資訊與經濟脈動變化快速的環境中,企業經營風險評估將更顯複雜。

      本個案以一德國百年零件供應商,受金融風暴影響而申請破產保護作為個案背景,並以上游供應商腳色做為主軸探討,是否與其合作?個案以企業風險評估、專案管理、供應商管理等相關議題進行探討期能以此個案,提供企業在面對客戶合作時之風險評估與目標方向參考。


    2009 was end of finical financial tsunami, global commercial automotive market decline to 39%, especially three major automotive countries like Europe, America, and Japan, continually broke out bankruptcy protection and enterprise merged issues. Nowadays, our business operation model becomes dynamic and globalization, hence, risks raise is not only limit in one area but also impact to whole supplier chain like raw materials, assembling, component and brand. According it, enterprise operation risk evaluation becomes more complicated.
    The case study background is hundred years component supplier files bankruptcy protection in financial tsunami and use upstream supplier to be major topic to do co-work aspect research. Besides, this case study is not only help people to understand risk evaluation, project management, supplier chain management, but also support enterprise evaluate risk and direction when co-work with customer.

    摘要 I ABSTRACT II 致謝 III 目錄 IV 圖目錄 V 表目錄 VI 壹、個案本文 1 1.1、國際市場概況.................................................3 1.2、全球商用車發展綜述...........................................3 1.3、產業背景介紹..................................................5 1.4、企業風險評估..................................................7 1.5、設立二級實驗中心..............................................8 1.6、供應鏈管理....................................................9 貳、個案討論 11 2.1、個案總覽......................................................11 2.2、教學目標與適用課程............................................11 2.3、學員課前準備........................................ ..........12 2.4、學員課前討論...................................... ...........13 2.5、個案背景.....................................................14 2.6、個案分析.....................................................14 2.7、教學建議.....................................................35 2.8、板書規劃.....................................................36 附錄 1、汽車零組件訂單流程.............................................41 2、ISO/TS 16949 標準介紹..........................................42 3、E/e-Mark認證簡介........................................43 參、參考文獻 46

    一、中文部份
    1. 林素琴、薛乃綺 (2011) 我國商用電動車未來系統服務商機與模式探討,Research on EV Service and Business Models of Taiwan Commercial Fleet Electrification MIRDC-100-S201 財團法人金屬研究中心。
    2. 方裕傑、賈凱傑、阮金祥 (2010) 企業風險評估模式之建立。
    3. 陳意文 (2009) 創新產品的資源拼湊與價值實現之研究。
    4. 盧希鵬 (2011) 為什麼無法控制我的狗。
    5. William J.Stevenson 著;何應欽編譯 (2013)作業管理。
    二、英文部份
    1. COSO. (2004). Enterprise Risk Management - Integrated Framework: AICPA.
    2. Gordon, L., Loeb, M., & Tseng, C. (2009). Enterprise risk management and firm performance: Acontingency perspective. Journal of Accounting and Public Policy, 28(4).
    3. Standard & Poor's. (2007). Criteria: Request For Comment: Enterprise Risk ManagementAnalysis For Credit Ratings Of Nonfinancial Companies.
    4. Keeney, R.L., & Raiffa, H., (1993). Decisions with Multiple Objectives: Preferences and ValueTradeoffs. New York: Cambridge University Press.
    5. Saaty, T. L. (1996). Decision Making with Dependence and Feedback: The Analytic NetworkProcess. Pittsburgh, PA: RWS Publications.12(1)
    6. Christensen, Clayton M. (1997), The innovator's dilemma: when new technologies cause great firms to fail, Boston, Massachusetts, USA: Harvard Business School Press, ISBN 978-0-87584-585-2.12(2)
    7. Baker, T. & Nelson, R. E. (2005). Creating something from nothing: Resource construction through entreprenurial bricolage. Administrative Science Quarterly, 50, 329-366. 14(1)
    8. Breandenburger, Adam M. and Barry J. Nalebuff, Co-opetition, Pearson, 1996
    9. Andre, Jr., Thomas J., “Some Reflections on German Corporate Governance: A Glimpse at German Supervisory,” Tulane LawReview, Vol. 70, 1996, 23(1)
    10. HL Lee and C. Billington, "Managing Supply Chain Inventory: Pitfalls and Opportunities," Sloan Management Review , 33, 3, 1992, 24(1)
    三、網站部份
    1. 慧聰商用車網 2010 全球商用車市場環境及發展動態分析
    http://info.syc.hc360.com/2010/04/14083230401.shtml

    2. (Program evaluation and review technique,PERT)
    http://en.wikipedia.org/wiki/Program_evaluation_and_review_technique

    3. GH公司發展歷史

    http://de.wikipedia.org/wiki/GHE

    4. ISO/TS 16949 標準介紹

    TCIC公司網站http://tw.tcicgroup.com/ISOTS16949.htm

    5. E/e-Mark認證簡介

    MBA智庫百科網站http://wiki.mbalib.com/zh-tw/E/e-Mark%E8%AE%A4%E8%AF%81

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